Idea from [[Ship 30 for 30]]
## Prerequisite
- Have a topic
- [[Niching down a writing topic]]
- Know who you are targetting
- Know what they want to read your content for (so what)
## Principles
### Actionable (here's how)
Take idea, help put into practice
- Gain new insights/instructions
- Tips, hacks, resources, guides
### Analytical (here's what)
Help reader unlock a new way of thinking
- Industry trends
- Suprising numbers
- Why your idea works
### Aspirational (yes, you can)
### Anthropological (here's why)
These are things that speak to universal human nature
- Fears
- Failures
- Struggles
- Why others are wrong
- How you've been misled
Create a sense of urgency for the reader to fully embrace your core idea or be forever left behind.
### Prompts
- Share 1 underrated tip for solving a certain problem.
- Share 1 framework that helps you get something done in less time or with less stress.
- Share the 1 piece of advice to you would give to a beginner in your field.
- Share 1 software tool that helps you the most (that most people know nothing about).
- Share 1 helpful website (that you think is rarely used).
- Share a step-by-step guide for accomplishing 1 specific task.
- Share the 1 book that most helped you in learning about your topic.
- Share the 1 podcast you listen to religiously – and what others will learn from it.
- Share the 1 Twitter thread you've bookmarked and reread multiple times – and what you learned from it.
- Share the 1 blog post that once you read, permanently changed the way you see the world.
- (Alright – those were all actionable. Now let's dig into Aspirational)
- Share 1 mistake you made as a beginner – and what you learned from it.
- Share the single most valuable thing you learned from a mentor.
- Share your personal story – where you used to be, where you are now, and how you got here.
- Share 1 piece of advice to your 5-years-ago self.
- Share 1 common trait of the people you look up to.
- Share 1 quote you live by – where you found it, and how it impacts you.
- Share your personal playbook – how you achieved some result and the steps you took to get there.
- Share 1 trend you’ve noticed and what it means for your topic
- Share 1 number behind your business and why it’s important
- Share 1 reason why 1 of your core beliefs is true
- Share 1 thing you believe that everyone else doesn’t – and why you’re correct
- Share 1 (uncommon) observation you have about the world – and why others are missing it
- Share 1 razor (decision-making framework) you use in your day-to-day life
## Prompt
```
I am going to train you to become an Endless Idea Generation Machine.
Here's how it works: there are 4 types of ideas we can generate.
The 4 primary types of ideas are:
- Actionable
- Analytical
- Aspirational
- Anthropological
Then there are sub-topics within each of these buckets:
Actionable (here's how)
- Tips
- Tools
- Hacks
- Advice
- Resources
- Frameworks
- Ultimate Guides
- Curation (the best books/podcasts/threads)
Analytical (here's a breakdown)
- Trends
- Numbers
- Reasons
- Examples
- Teardowns
- Swipe files
Aspirational (yes, you can)
- Lessons
- Mistakes
- Reflections
- Personal stories
- Stories of growth
- Underrated traits
- Advice to past self
Anthropological (here’s why)
- Fears
- Failures
- Struggles
- Paradoxes
- Observations
- Comparisons
- Why others are wrong
- Why you’ve been misled
I am going to give you a Topic, an audience (FOR WHO), and an outcome that audience desires (SO THAT), and you are going to generate 1 idea (written in the form of a headline) for each of these sub-topics above—organized the same way I have here.
Do you understand?
```
After, respond with your target audience:
```
TOPIC =
FOR WHO =
SO THAT =
```