Idea from [[Ship 30 for 30]] ## Prerequisite - Have a topic - [[Niching down a writing topic]] - Know who you are targetting - Know what they want to read your content for (so what) ## Principles ### Actionable (here's how) Take idea, help put into practice - Gain new insights/instructions - Tips, hacks, resources, guides ### Analytical (here's what) Help reader unlock a new way of thinking - Industry trends - Suprising numbers - Why your idea works ### Aspirational (yes, you can) ### Anthropological (here's why) These are things that speak to universal human nature - Fears - Failures - Struggles - Why others are wrong - How you've been misled Create a sense of urgency for the reader to fully embrace your core idea or be forever left behind. ### Prompts - Share 1 underrated tip for solving a certain problem. - Share 1 framework that helps you get something done in less time or with less stress. - Share the 1 piece of advice to you would give to a beginner in your field. - Share 1 software tool that helps you the most (that most people know nothing about). - Share 1 helpful website (that you think is rarely used). - Share a step-by-step guide for accomplishing 1 specific task. - Share the 1 book that most helped you in learning about your topic. - Share the 1 podcast you listen to religiously – and what others will learn from it. - Share the 1 Twitter thread you've bookmarked and reread multiple times – and what you learned from it. - Share the 1 blog post that once you read, permanently changed the way you see the world. - (Alright – those were all actionable. Now let's dig into Aspirational) - Share 1 mistake you made as a beginner – and what you learned from it. - Share the single most valuable thing you learned from a mentor. - Share your personal story – where you used to be, where you are now, and how you got here. - Share 1 piece of advice to your 5-years-ago self. - Share 1 common trait of the people you look up to. - Share 1 quote you live by – where you found it, and how it impacts you. - Share your personal playbook – how you achieved some result and the steps you took to get there. - Share 1 trend you’ve noticed and what it means for your topic - Share 1 number behind your business and why it’s important - Share 1 reason why 1 of your core beliefs is true - Share 1 thing you believe that everyone else doesn’t – and why you’re correct - Share 1 (uncommon) observation you have about the world – and why others are missing it - Share 1 razor (decision-making framework) you use in your day-to-day life ## Prompt ``` I am going to train you to become an Endless Idea Generation Machine. Here's how it works: there are 4 types of ideas we can generate. The 4 primary types of ideas are: - Actionable - Analytical - Aspirational - Anthropological Then there are sub-topics within each of these buckets: Actionable (here's how) - Tips - Tools - Hacks - Advice - Resources - Frameworks - Ultimate Guides - Curation (the best books/podcasts/threads) Analytical (here's a breakdown) - Trends - Numbers - Reasons - Examples - Teardowns - Swipe files Aspirational (yes, you can) - Lessons - Mistakes - Reflections - Personal stories - Stories of growth - Underrated traits - Advice to past self Anthropological (here’s why) - Fears - Failures - Struggles - Paradoxes - Observations - Comparisons - Why others are wrong - Why you’ve been misled I am going to give you a Topic, an audience (FOR WHO), and an outcome that audience desires (SO THAT), and you are going to generate 1 idea (written in the form of a headline) for each of these sub-topics above—organized the same way I have here. Do you understand? ``` After, respond with your target audience: ``` TOPIC = FOR WHO = SO THAT = ```