Here are some principles to keep in mind when creating AI content: 1. Adopt a Product-Centric Approach → Develop a complimentary product that aligns with your main (paid) offering → Attract leads and guide them towards your premium product → Utilize AI-driven content to generate numerous pages, focusing on keywords linked to the complimentary product 2. Tailored Calls to Action → AI-generated content needs manual intervention to effectively promote your product → Choose the most fitting CTA for each AI-generated article 3. Enhancements in Content with a lead magnet created specifically for a particular article as a ‘bonus’ to help the reader take action → Release and establish rankings for your articles → Once reaching 100-250 weekly visitors, introduce specific content enhancements → Implement pop-ups and varied CTAs Examples: - Templates - Checklists - Swipe files - Resource lists 4. Don’t Use it for Low-Funnel Topics → Pinpoint subjects that address your customer's challenges using middle-to-bottom funnel strategies - just don’t produce this with AI! → AI is perfect for TOFU topics, but if you want to target your ICP, you need high-quality, human-written BOFU content. → Conversion rates for top-funnel posts are typically less than 0.1% → Conversion rates for bottom-funnel posts range between 1-15% 5. Scalable Landing Pages → Build numerous landing pages to provide a wide range of potential customers for your product or service