https://firstpromoter.com/ ## Step 1: Find Your Ideal Affiliates - What do they buy? → Who provides that stuff? - Where do they go? → What businesses are in those surrounding areas? - What do they like to do? → Who provides those services? - What types of businesses do they work for? What kinds of jobs do they have? ## Step 2: Make Them an Offer  ### Call-out - owners themselves - customers - results promised - products/services they deliver (in my case content) ### Elements of value Make more money from your current customers and get more leads than your current offer (dream outcome)…with a high chance of working since your customers already want the product (perceived likelihood of achievement)…without needing to build, deliver, or provide customer support for the product yourself (effort and sacrifice)…so you can start selling it tomorrow (time delay). ## Step 3: Qualify Them - Make Them A Customer: Make them buy and preferably use the product to keep affiliate status - Make them an expert - Requires training ## Step 4: Figure Out What To Pay Them ### What They Get Paid For - Ask what you want the affiliate to do, and pay them for that - ex) Obsidian University, product purchases - How Much They Get Paid - Based on your maximum cost to acquire a customer - 3:1 ratio to affiliate - Consider having different tiers based on qualification - ## Step 5: Get Them Advertising - Affiliates advertise your lead magnet or core offer to their audience before they can buy it. They post. They do warm outreach. They run paid ads. They may even do cold outreach. They do as much advertising as they can until the day of launch. When the product is available, they sell it to all the engaged leads they assembled. Some sell one-on-one, some pitch to the whole group. And others simply make the product available. - Do all the work for them, just get them to plug and play - Framework - Whisper - Call-outs, hint at it - every 4-6 weeks - Tease - Reveal product - Make launch public - Show elements of value - What-who-when from paid ads chapter - How often - 1/week until 14 days out - 2/week until 3 days out - 3 days spam - Shout - Specific CTA - Bonus deals ## Step 6: Keep Them Advertising - Give away lead magnet with every purchase -