If you're running a [[Business]], [[Alex Hormozi goes all-in on educational content]] goes completely against the [[Edutainment videos]] approach. Although they will have more reach, there might not be quality in the views. I personally do not engage with anyone who shares generic advice because their [[Brand positioning]] isn't strong enough. People will want more of what they watch, viral content is not as effective as we think unless it is part of your service in coaches coaching coaches fashion. Instead, we should turn to specific [[Educational content]]