> Many creators don’t get this, but creator-audience relationships are long term games. I’ve been listening to the same rappers for 10+ years. That’s the type of relationships I’m building with my readers. Some of my readers have been with me since literally day 1. I’ve hung out with readers, hired 3+ of my readers, collaborated on content with readers, hell 1 of my readers even became such a good friend he’s coming to my wedding. > > - Cyberpatterns If you post consistently, you will have long-term fans. Whoops. ## Development - Attention degrades depending on your activity and your strategy to nurture viewers from lowest level to highest level of [[Customer Awareness]] - Goal is to convert while maintaining highest level, balancing [[Content Virality]] with [[Connecting with your audience]] - Best way to do so is [[Content format]]