if you scale fast you aren't grateful and appreciative of your fans. You need to spend time [[Connecting with your audience]] make it a shared journey with your audience thats what Dakota Robertson is doing with his email sequence, to relate with the reader, but i do actually want to connect more than just an email course. the people who already give you attention should be honored. this is the base of [[Community building]] it's easy to grow an audience because of all the frameworks you can use, but it's harder to [[Problem solving]] and [[Connecting with your audience]] As Wono explains it: ## Niche vs Attention Market [^1] - Don't trap your content in a small attention market, as that prevents virality - Treating Youtube as a market for attention, where viewers only have limited time - Catch attention then manage it to meet your goals - Need to have a [[Unfair advantage]] by making something [[Remarkable]] - Analysis videos by highlighting something you may have missed, exploring it in greater detail - Highlight videos go deep into short moments - Highlights need for [[Blue Ocean Strategy]] because being remarkable requires you to be unique - Problem is that it takes time to create these good videos, we need good [[Taste]] and we need time to execute this idea - Further emphasizes [[Authenticity in branding]] # References [^1]: https://twitter.com/wono_strategy/status/1620826120773054466