[[My unfair advantage]] As [[Capitalist Creator]] emerge, people will only begin craving more meaningful and authentic content: ![[I Buried a Book I Wrote Because I Was Shamed + a Special Event Invite#^krubtz]] Escape competition through authenticity. ## Why ### Benefits authenticity counters sensationalism authenticity commits to [[Self-expression]] authenticity is overlooking expectations and criticism [[You cannot build a meaningful audience if you do not know who you are]] ## How Go against [[YouTube Strategy]] Just being in the [[Present moment]] allows for authenticity Stay true to yourself, enjoy what you make by avoiding how [[Influencers are controlled by audience capture]] ### Examples People are being more authentic in their brands - look at Ali Abdaal - 2nd most recent newsletter was about humility and learning a lot from an online figure ahead of him, Brendon Buchard - Second one about publishing a book - Causes a ripple onto other creators who try to copy his style and voice, so I'm hoping that productivity YouTube can somewhat steer towards this direction? - Mr Beast wishes he didn't share all that he did on YouTube so there wouldn't be so many clones - I don't blame them though - still is a rat race but at least it is more in your control - I personally am not a fan of it - it creates a game where the same shallow content and trends get reposted and copied just for the sake of gathering as much attention as possible for monetization - When my internship ends and I want to make content creation my primary source of living, I'll have to conform to this ideology for more consistent results While I was watching with cousins during hangout - interesting how authentic, how expressive these content creators and brands are - noodle sharing story on first time outsourcing - entertainment YouTuber on vaccines and autism, content character and jokes - Palestine funny conversation, got him really good lmao - the jokes landed so well it's not about whether someone's getting views, it's about whether someone is fully showcasing themselves as the person that they are. that is where having a [[Personal Brand]] feels insanely meaningful and fulfilling, since you are extending your reach by being who you are. ## Videos is because people are tired of the retention editing shallow advice non-emotional stuff out there I don't know if that's the case for anime as well because there still isn't a shift to more educational content but I don't know it could be something to explore Examples are exemplified in [[The qualities of creators I watch]]