[[My unfair advantage]]
As [[Capitalist Creator]] emerge, people will only begin craving more meaningful and authentic content:
![[I Buried a Book I Wrote Because I Was Shamed + a Special Event Invite#^krubtz]]
Escape competition through authenticity.
## Why
### Benefits
authenticity counters sensationalism
authenticity commits to [[Self-expression]]
authenticity is overlooking expectations and criticism
[[You cannot build a meaningful audience if you do not know who you are]]
## How
Go against [[YouTube Strategy]]
Just being in the [[Present moment]] allows for authenticity
Stay true to yourself, enjoy what you make by avoiding how [[Influencers are controlled by audience capture]]
### Examples
People are being more authentic in their brands - look at Ali Abdaal
- 2nd most recent newsletter was about humility and learning a lot from an online figure ahead of him, Brendon Buchard
- Second one about publishing a book
- Causes a ripple onto other creators who try to copy his style and voice, so I'm hoping that productivity YouTube can somewhat steer towards this direction?
- Mr Beast wishes he didn't share all that he did on YouTube so there wouldn't be so many clones
- I don't blame them though - still is a rat race but at least it is more in your control
- I personally am not a fan of it - it creates a game where the same shallow content and trends get reposted and copied just for the sake of gathering as much attention as possible for monetization
- When my internship ends and I want to make content creation my primary source of living, I'll have to conform to this ideology for more consistent results
While I was watching with cousins during hangout
- interesting how authentic, how expressive these content creators and brands are
- noodle sharing story on first time outsourcing
- entertainment YouTuber on vaccines and autism, content character and jokes
- Palestine funny conversation, got him really good lmao - the jokes landed so well
it's not about whether someone's getting views, it's about whether someone is fully showcasing themselves as the person that they are. that is where having a [[Personal Brand]] feels insanely meaningful and fulfilling, since you are extending your reach by being who you are.
## Videos
is because people are tired of the retention editing shallow advice non-emotional stuff out there
I don't know if that's the case for anime as well because there still isn't a shift to more educational content but I don't know it could be something to explore
Examples are exemplified in [[The qualities of creators I watch]]