Positioning is convincing customers how your product is the best solution for their problems. This influences assumptions and value. It needs to be the best due to [[Competition]]. Customers always want the best thing, so you show that through differentiated value. This is easier if you have a smaller market and audience, and from there is where you can grow Positioning is the context that lets it shine. ## Example ![[The Marketing Expert- How to Get More Sales, Loyal Customers, and Bigger Promotions#^ydrqdj]] ## Questions what am i? what is my value? for who? what is it for? who are my competitors? what am i? educational vtuber what is my value? addicted gamer turned ambitious college dropout pursuing my passions and ideal life for who? people who feel deep down they can achieve more in life but feel restrained by themselves or others what is it for? giving you the mindset theory and actionable strategies to realize your full potential using the internet. systems and intrinsic based approach who are my competitors? generic self help gurus, entertainment vtubers