A more intimate version of [[Building in public]] > If your goal is to build in public and talk about your work (what you're building) to grow an audience around you, **you need to get to a point where you're not spending more than 30 minutes a day on creating content.** > when you look at other people (like Jay and Max) who are amazing at talking about their current project with different angles, stories, and expressions, you'll know they are not better than you at creating content, they have mastered 2 things: 1. They know within 1 second what's worth documenting 2. They know within 1 second what's worth developing into a story (content) to post on social media