when you make it very easy to understand something, the more likely people are your confidence and trust in it - A lot of fluency leads to [[Flow State]] this is why clarity in teaching and convey ideas to others is important because it makes them feel confident and it makes them believe that what you're saying is true and real [[Influencers]] dont need to speak truth, they just need to use the words you know enough to introduce more colors in articulation [[People focus on the messenger not the message]] [[Our difficulty and effort put into understanding media influences how critical we are]] We assess this through our confidence: ![[Thinking, Fast and Slow#^ewxv6n]]