- Keep the reading level low - Need to offer big fast value for trust to happen - if it's not big and if it's not fast, people will not care - ex) Share hypothetical situations, and show how it can benefit them just by putting the link in their description - $25 per purchase, our conversion rate is usually X - No effort done to you, we are the ones who provide the product and personalized support - Follow up, ask them to book a call to discuss ## Personalize - Make the email personal (title, beginning, all about them) - Do some extra research to find 1-3 personal things ## Stat tracking ### Email - Send -> Open -> Reply - Engaged leads -> open% x reply% = engaged rate - 3% is good