You can't connect with someone if they're unattainable. The more social media is away from reality, the harder it is for people to see connectedness with the real world. See [[Video game addiction is caused by a lack of connection]]. Building [[Trust]] takes time. If you try to grow new seeds, you prevent existing ones from fully cultivating. You neglect their needs as you try to pursue something that is [[Love is grown, not found|grown, not found]]. If you don't want to play the game of [[Audience growth]], just care for the people you already have. Done through [[Authenticity in branding]] > In the end, the true measure of success in writing isn’t found in Substack badges or Twitter followers, but in the silent nod of a reader who feels seen, understood, and valued because of your words. > How can you not only create the outcome you want for your customer but also tell your story along the way? How can you share the emotion you felt? ## Talking head resonance Personal [[Hero's Journey]] (from a [YT comment](https://www.youtube.com/watch?v=po2FMgGTJcI)) - hero of the video aka YOU faces a problem; trying to understand why this video is being watched - Hero starts to analyze and you start giving facts that raise curiosity of the audience aka US! - Hero realizes an awakening and finds conclusion (alongside the viewer) leaving us with a new piece of information to think about, and a reason for us to keep coming back and more importantly subscribe to your channel! ## Application From [[My Prominent People/Tiago Forte#Influential Books]] > _What is a story of struggle from your past that could illustrate to your audience that you have struggled through something similar to what they are struggling through? That story, even more than fancy degrees or a lifetime of success in your topic or industry, is often the central piece in conveying credibility._ > \*Audiences want to know, in this order: > Who are you and what have you been through in life that I can relate to in my own life? > What have you overcome and how? > What did you figure out along the way? > What did you succeed at—what results did you get? > What are you going to teach me that I can apply now to make my life better? ## Examples This one is moreso fun and games, but in https://youtube.com/watch?v=tb_xj-yAwmk, I find it funny how Tiago's wife bashed him for being fake online 💀💀💀 Not that organized in life? Interesting how his usage of a sb is intuition and expressing it makes it more complex feels like hes not as left brain, but more now back to intuition literally anti marketing for his setup lmaooo