A small business in general is a shitty business. [65%](https://www.lendingtree.com/business/small/failure-rate/) fail in the first 10 years in the U.S. A media company is also a shitty investment. Media stocks had their worst decline in [30](https://www.bloomberg.com/news/articles/2022-11-09/disney-drop-sends-media-stocks-toward-worst-decline-in-30-years?sref=W6GJF3MS#xj4y7vzkg) years in 2022. A creator is a small business that is also a media company (aka shit squared). ([View Highlight](https://read.readwise.io/read/01h797gzhtcx6yk99heq4tsbfz)) From my article last year, “According to a Linktree survey, only [12%](https://linktr.ee/creator-report/) of full-time creators are making more than $50,000 per year, and 46% of the same cohort makes less than $1,000 a year. Even more brutally, 66% see this as a side hustle.” ([View Highlight](https://read.readwise.io/read/01h797nwjsd1er2bb9eb70qyhc)) ![[Influencer Courses Are Garbage The Dark Side of Content Creation#^oskww7]]