## Transition Can refer to ## Stages **Stage 1**: Unaware. People won’t buy from you here. They don’t know who you are or what you sell. They don’t know they have a problem and that there is a solution for it. **Stage 2**: Pain aware. They understand they have a problem but aren’t aware of a solution. **Stage 3**: Solution aware. They know they have a problem and that there is a solution but they do not know about *your solution*. **Stage 4**: Product aware. They know about your product but just haven’t bought it yet. **Stage 5**: Most aware. People know you and your brand, they trust you. All it takes is a bit of scarcity to push them over the edge (discount or limited time offer). ## Examples ### In [[Audience]] - Blue: they don't know your content exists - Yellow: they've seen your content at least once - Orange: watch your content regularly - Red: die-hard fans, watch everything - Relevant for [[YouTube Strategy]]