- Courses under $50-100 - people tend to not take it seriously - psychological aspect, don't feel sunk cost fallacy - ask if you can take it at a reduced price - no one emailed back, or did excuse. people still did not complete the course - price is an excuse for lack of motivation - don't price cheaper - if customers are comparing on price, it's not worth it - how valuable is the problem you are solving? - $0-100 curated list of content + worksheets - $100-500 new video content expected + worksheets + bonus items - don't need access to you - [[A $1 Lead Magnet]] - $1, then $7, then $27, then $47 Access the course, study the content, but more importantly apply what you learn in there. And if you’re not blown away by what you learn. Then just shoot me an email and request a refund within 14 days. We’ll refund you your $1.00 and let you keep the Challenge for free.