NO guarantee of success, that is part of the job. You can't ensure success. - We can't make a viral video, we can only make a video - SINCE there's no guaranteed answer, then we can just continue just being ourselves and doing the best that we can do, not held to external expectations - The original method of content creation you did that let you to become big, you were free of expectations. You were so connected and empathetic that it resonated with people. This also suggests us to not get attached to things related to outcomes, like probability of success. Focusing on performance does not improve performance, NOT TO EVEN MENTION the downside of suffering. When you're making a video, you cannot predict the future and can only work on your actions. We can use the quantitative metrics from analytics as guidance for the introspective takeaways you can generate. And feedback can also be qualitative through comments, which will give you the more valuable insights related to providing value and service. Expectations are not actualized yet, but metrics are already in existence so it's data we can try to make sense of. I think not having expectation is through [[Detachment]] once you are in the creation process. You can do the prep and analysis prior, but when you are making it just focus on **infusing your passion into the content** and giving it your all. ![[Influencer Courses Are Garbage The Dark Side of Content Creation#^hcmby7]] When we care about the metrics, we let external factors measure our [[Self-image]]. This ties in with [[Dangers of Social Media]] like how [[Influencers are controlled by audience capture]]