## Principles - Educational content should be [[Poesis]] ### Feedback views to revenue - faster feedback metrics. focus on ad revenue. - equation is # views x revenue per view - if higher rpv, then bigger quality people. he had a personal correlation of higher rpm and highest sales ## Steps - Don't focus on aesthetic effects but results in [[Packaging content]] to enforce [[Brand positioning]] ### Packaging - packaging - vague to clear thumbnails for target audience. just give them that thing, retention comes when you give them what they want. From [[Jay Clouse]]: the thing that these two click triggers (list and daily) do so well is they make the video more tangible. People love tangible titles because they tell you exactly what you're going to learn. If you're making educational content, you can use this strategy by telling your audience about the skills they should practice every day 3 photography skills to practice every day ### Intro - intros - proof through credibility as main method of confirming thumbnail. instead of just saying title and thumbnail, show the thing in the thumbnail - proof you know what youre talking about - promise is what they will get - plan is what will happen next and how they will get it ### Content - Develop [[Authoritative Content Creation]] - do not assume people know you - tell them who you are - why people should listen to you - full references over inside jokes - no vlogs, hot takes, opinions, etc - instead of sharing to friends share as if they are a stranger because thats how you prepare content for reaching new audiences - expose information, trust that they can filter only what is relevant to their needs. can just skip or find another video if they don't like it - When making tutorial videos, help people reach their objective by pointing to additional resources if needed. There is no competition since they are here for your video, not for foundational content. #### Components - your result - credible source - personal experimentation ### Visuals - instead of b-roll, emphasize lists, steps, and stories - most videos use words in video to showcase the above, which falls in line with [[The qualities of creators I watch]] - The highest performing educational videos emphasize language over effects - get rid of trying to extend to other niches unless you have covered your main baseline - [[Video Essays]] have like no editing, not for the sake of retention but for providing information and understanding - This is the difference between entertainment and educational content ## Benefits - Educational channels get 20-40%, ali is 30% - For educational, the best bet is sharing lots of value, making the videos easy to follow and bringing some personality - Best things to focus on are delivering the information through language Educational channels outlive entertainment This is more for media outlined by [[Alex Hormozi goes all-in on educational content]] ## Criticisms - worth the loss in retention since people are watching you for who you are - *people will be fed up with the constant explanation of who you are* - [[People need to be reminded more than they are taught]] - not everyone will be onboarded and be aware of your previous viral content - thats where email courses come into play to help resurface previous [[Evergreen content]] - play into same psychology as quotes - a case for repetition over novelty - same could be said for any coach, if it gets results then it is worth sharing as long as people need it - turns into a theme song with positive associations (which cater for them), for variation in intro