## Simplify Chances are, there’s a ton of stuff on YouTube about your viewers' problems. But a lot of it probably leaves them scratching their heads instead of feeling relieved. This is why I always bang on about metaphors. ([View Highlight](https://read.readwise.io/read/01h4mn633qypemhpx5m1g6wcm2)) ## Create a feeling Teaching isn’t just about cramming in facts and figures. To me, it's about teaching in a way that gets people excited to come back for more. YouTube's in on this too, because they consider returning viewers a big satisfaction signal. ([View Highlight](https://read.readwise.io/read/01h4mn6knkm9r6q938xz6c6g91)) dig deep to find the unusual questions your viewers always wonder about and answer them. Or you could even just focus on telling the most relatable stories possible. ([View Highlight](https://read.readwise.io/read/01h4mn7047m1g3n1vgwxw1d3av)) ## Show, not tell - In [[A terrible guide to the terrible terminology of U.S. Health Insurance]], most of the time information is not solely explicitly stated. Instead, feelings are attached to it - Unexpected introduction - Invoking comedic confusion through satire when throwing all the terms at you, further enforcing it's title - Amplifying his - The editing changes for whenever `Something terrible` happened on screen - Critiquing it by changing the definition of health ## Examples - Can see some in [[Youtube case studies]] ## Resources [[How to Boss YouTube's Latest Algorithm Changes]]