- **Reasons:** To give the reader more context, give them more reasons why (or why not). - **Mistakes:** To give the reader a “heads up” for what to look for, tell them what to avoid. - **Action Steps:** To give the reader a clear path forward, provide them with some action steps.​ - **Personal Story Examples:** To help the reader understand you are a good source of truth, tell them a time this same thing happened to you.​ - **Curated Story Examples:** And to help the reader see this isn’t an isolated incident, tell them a time someone else (noteworthy) did the same thing and was also successful. ## Example - Here is my advice - Here is the **reason** why you should follow it - But first, watch out for this **mistake** - Here are some **action steps** to help you avoid the mistake - For example, let me tell you this personal **story** - And that’s not enough, listen to this story about someone you probably know