From [[Kevon Cheung]] in his BIPM course ## Fuel - Traditional [[Communicating Hooks]] - Inspirational but not personal - Make it surface-levle personal with quotes, numbers, screenshots for the start of your story ## Unfold - Attention-grabbing - Facts - Statements - Challenge ## Emotion - [[Emotionally connect with people]] - [[Connecting with your audience]] - He recommends 7: - joy - sadness - surprise - anger - fear - digust - contempt - For a wider range I can look at the spectrum on [[How We Feel App]], or use ChatGPT to brain dump the way I feel to see if it has a suggestion ## Learnings - Summarize at end with your advice or answers