Mostly from [[Cognitive Biases]]: [[Cognitive fluency bias]] ### Survivorship Bias ![[Thinking, Fast and Slow#^4f4v9p]] - marketing - [[Survivorship bias]] for testimonials, coherence through persuasion and story rather than critical thinking on whether its true - people can also do the same things and not see much success, this is why it can seem like people are selling dreams rather than highly probable events. this is why i prefer [[Simple Marketing]], focus on the actual things they learn and do, not the exaggerated dream life. - Solution would be to consider the outside view: - ![[Thinking, Fast and Slow#^dtv4k0]] - if only people paying for courses and transformations could have this information accessible and prime to them ### Priming - [[Priming]] makes it easier to recall associated thoughts, making unlikely dream situations they're selling easier to comprehend - Emotionally - ![[Thinking, Fast and Slow#^dhk8zb]] - that's why marketers try to make you associate positive feelings with the product they are advertising, it's easy to make connection and be primed to feel that way - Also helps with anchoring a price if you learn to please the associative network - how does one be more aware on when they are being anchored? - ![[Thinking, Fast and Slow#^xqwb6y]] - time to be paranoid 💀 so then the key is awareness and having it in the back of the mind before making a decision to try and think of any plausible ways it has affected you ### Being critical ![[Thinking, Fast and Slow#^t37i8m]] - this is why sales try to [[Relate to feelings not facts]]