i have this concept, … , just by understanding this Helps with [[Sounding smart]] and [[Thought Leadership]] IP might not even have to be innovative: ![[Nonfiction Writing Advice#^0feviy]] - Related to [[Thought Leadership]] as you help make the unconscious or the unexplainable, explainable - This is how you leave your intellectual residue on people despite not being an innovator. this is personal branding, when you have your own unique perspective that other people admire