1. Ideate what product you want to create. Give it a name. 2. Include in the email header and footer of your next few email newsletters that you are working on creating X and want to join the wait list. 3. Set up survey on the back of the link to join the waitlist. Get one answer out of them. "I'm still building this, I want to make sure I cover everything you have about X problem. What's the number one thing you want me to cover." You can include some more information like what's your age, etc. if you want to. 4. Set aside 2-3 days to do 15-20 minute Calendly interviews with the people from your email segment who expressed interest. Email them and tell them they can get a discount on the product early access if they do the interview. Ask them these questions: 1. What is the number one problem you want solved from this product? 2. How have you tried solving this problem in the past? 3. What other problems would you want solved if you had this problem solved? 4. What would we have to do to make this product worth 10x more? 5. Build your product with the people you get through email in a Discord, Telegram, What'sApp whatever. Get them to do another customer interview at the end of the building by telling them they can get it for free if they do the interview. 1. What was helpful? 2. What wasn't helpful? 3. What other problems can we solve? 4. What would we have to do to make this product worth 10x more? The difference between low priced things and high priced things is rarely content but rather access and support. Nicolas Cole's The Art And Business Of Online Writing is only $20 but the Ship30For30 curriculum is basically just the book with more access and support.