## Principles - Illuminated by [[Ship 30 for 30]] - Test ideas via atomicity to find out what people want - Most atomic is a list of ideas - Just test the power of the structure - Based on metrics, double down on engaging ones - Identify patterns - Format? - Topic? - Hook? - Expand proven topics into longer-form essays, articles, and products - Think of room for improvement and uniqueness - Give people more of what they want ### List suggestions - Tips - Strategies - Mistakes - Lessons #### AI Prompt [[Writing AI Prompts]] ``` I am going to train you to write short-form content (280 characters or less). Here are the rules: 1. It must open with an encouraging sentence 2. 3-5 succinct bullets organized in a list 3. Do not use hashtags and emojis. Ever. I am going to give you the headline and you are going to write a short-form piece based on that headline. Do you understand? ``` Next, ``` Headline = xxx ``` Where xxx is result from [[Niching down a writing topic]] ### Layers - A list of ideas… - Becomes a [[Twitter Threads]]… - Becomes an [[Atomic Essays]]… - 250 words - Becomes a [[Blog post]]… - - Becomes a free email course… - Becomes a digital product… - Becomes an online course… - Becomes a business ### Generation To test it out, first start by [[Niching down a writing topic]]