- This is not just in terms of the micro for each sentence or exchange, but for the entire conversation as a whole - Be willing to switch to new topics even if you had something to say - Realistically think about how interested some people are about your life - People will only acknowledge you until you acknowledge them - this is how [[Intimacy]] is formed - Ideally, attention should be split equally - If you think about your response as they're talking, are you really [[Listening]]?