- We spend so much time on our appearance, our status, what about character? - If virtue is how we grow our character, why do we barely spend time on it? - Are you letting it run automatically? Or are you reflecting and revisiting the process? - "Not living up to his potential" - Meaning comes from cultivating character for self-actualizing your potential - Self-improvement - We are different since we have more control over the rate at which we become more virtuous -  - This is how you live UP to your potential - The trait cultivated to pursue this is [[Rationality]]