sometimes it's not even about selling the product but selling your vision and your perspective. to build a world around your values and beliefs, having a central theme each art piece has that fits in that world. This is how you create your own [[Niche of one]] if you understand the way we understand then it's a no-brainer. marketing becomes easier as you have a larger theme. this can be achieved by how [[You have permission to market what you put effort into]]