This is the key to building an audience. Your consistent ability to [[Connecting with your audience]]. Instead of just writing for yourself, write to help them get to where you are. Your reader isn't necessarily dumb, but they still need context and a structure to help reach the same conclusions as you. When looking back at my videos, I realize I could spend more time providing all necessary information before I talk about an idea. To get them to be interested by writing emotional copy before introducing a solution or strategy. **Always question why what your'e writing is relevant to the topic and reader. If not, then make it by adding a [[Curiosity gap]]**