- Most data in YouTube is not actionable - Stats like retention drops are subjective, there is no actual feedback as to why - Success - "If a video do well, duplicate it" - Duplicates will never out-perform - This goes back to needing guarantee when in reality [[Do not get attached to outcomes in content creation]]. following this method of sticking to what is guaranteed will make you create in survival mode, not growth mode. - There is an argument that you can continue refining it to make it better, but if it is a pure derivative like mentioned in the video, then it won't work Instead, we can think at an internal level: - what was inside your head that you enjoyed? - what was your process for making this standout video? - My best videos were ones where I put in effort (unsurprisingly) - He just does 1 good 1 bad recently