--- ## Highlights I’ve had in the back of my mind that I want to aim to be some combination of Tim Ferriss meets Ryan Holiday meets Cal Newport meets Austin Kleon meets Will MacAskill meets Derek Sivers. When I imagine what my career would look like in the future, it’s some combination of inspiration from these six gentlemen. ([View Highlight](https://read.readwise.io/read/01h2y6e7fj6w994ygnp6a2qfsv)) ^5zod3w I discovered Brendon Burchard. This guy (a) writes great books, (b) speaks at conferences and seminars, (c) sells online courses, (d) coaches cool people 1:1, (e) is building personal development software, and (f) seems to live a balanced life where he’s making a ridiculous amount of money but also able to chill and spend time with his family. That sounds pretty sick. That sounds exactly like what I’d like to do when I grow up. ([View Highlight](https://read.readwise.io/read/01h2y6fwxga8smbjsccebmzng4)) the people making lots of money (a) know the strategy that gets them there, and (b) are executing on it. ([View Highlight](https://read.readwise.io/read/01h2y6jfmtzpdrz1m1f2ey1np9)) this guy’s literally laid out the entire thought leader business model in a way that makes perfect sense”. ([View Highlight](https://read.readwise.io/read/01h2y6mx1zb47kzxkcg0h57srm)) Takeaway 2 - Get a Coach ([View Highlight](https://read.readwise.io/read/01h2y6pf66akv28fs10wnc8k2d)) Takeaway 3 - Keep it Simple ([View Highlight](https://read.readwise.io/read/01h2y6pmt35c95nrrza2msksjj)) It’s a LOT of content (which I do anyway), but all that content is connected to OVO (Opt-in → Value → Offer) funnels, and for each of his “topics”, he’s got 3 paid products at different price points. That’s basically it. That’s the system that took him to $10m+ in annual revenue, and continues to be the lifeblood of his business. ([View Highlight](https://read.readwise.io/read/01h2y6vh7bk9xp8pbfavac087p)) ^n59hvi Your business strategy, ie the plan that gets you from where you are to where you want to be, should be deviously simple. Simplify, simplify, simplify. do more of the things that are working and do them better. I think a lot of business owners, like me, spend a lot of time trying to find a new / better thing to do ([View Highlight](https://read.readwise.io/read/01h2y6z6cfawy4fhgmgmmyhbz7)) ^ew1i5v ### New highlights added June 24, 2023 at PM When people want to know how I’ve grown my YouTube channel, I point them to my course where I’ve laid out the process in enormous detail. If they’re a friend or family member, I offer them a deal - “Pay full price, and if you actually do the work and go through the course, I’ll give you a full refund”. In the past when I’ve given away access to the course for free, not a single person who’s had free access has ever even logged into the course platform 🤣 ([View Highlight](https://read.readwise.io/read/01h3qbdqm5r1ky6awzspbfx1cx))