## Highlights Here's what the promotion looked like: • 10 emails sent (3 full list, 7 waitlist) • 2 dedicated affiliate broadcasts (thanks [Chenell](https://click.convertkit-mail2.com/p9urn88p44i9h308kozcqhmk4o933hr/6qheh8h7xpwgx8so/aHR0cHM6Ly9ncm93dGhpbnJldmVyc2UuY29t) and [Justin](https://click.convertkit-mail2.com/p9urn88p44i9h308kozcqhmk4o933hr/58hvh7hm350836b6/aHR0cHM6Ly9jcmVhdG9yd2l6YXJkLmNvbQ==)!) • 1 dedicated podcast episode • 18 tweets • 5 LinkedIn posts • 1 IG story • 1 IG post ([View Highlight](https://read.readwise.io/read/01hwt17qjdjd1dda856m9jz9vp)) My **waitlist** strategy was probably the most impactful part of the launch. However, I made a couple of key mistakes, namely using the term "Notion template" and not sharing the price in my pre-marketing. ([View Highlight](https://read.readwise.io/read/01hwt17hge7pqh2g5rxa8mkyar))