## Highlights **Your content has an impact on the people who view it.** And those people don't care about your publishing streak. They aren't going to appreciate you for simply checking a box – they certainly aren't going to reward you. When the consumer is the one **paying** with their time and attention, they're only asking one thing: **"Was this worth the price?"** ^1t9fi2 If the answer is yes, then they become _more_ likely to pay attention next time. ([View Highlight](https://read.readwise.io/read/01hj36v7vpjecjk7n0ey7ha3ca)) When people don't value your content, they stop paying attention. When they stop paying attention, you need to reach more people. But without improving your content…those people probably won't value it either. ([View Highlight](https://read.readwise.io/read/01hj36ws1wq4ksghxj3cd0a792))