## Highlights So, this pricing question actually tells me what non-customers *perceive* the product's value to be (and how far off that is from the current price). From here, I'm going to do a better job of: • Showcasing the product's capabilities (gifs, video) • Proactively addressing objections • Showing how the built-in training makes the learning curve easy ([View Highlight](https://read.readwise.io/read/01hw2kzhhsm2whfzpvv2bvgmmz))