--- ## Highlights Ashley Alexander, aka urmomashley, recently made a [video](https://link.mail.beehiiv.com/ss/c/7UFjqEzfCFRNPvVqMcTcv5ikuEpvMamwjDFeHddJZNzB6_QzXUgq-VcciqPnrdlngMqDEZfOejaFTLvqtIQJYQ/3rp/k1q555DYQ2CGctNFPKUTTg/h2/dH58Hw6KyI4XHyJ9hDxKJDSkD-n6K6MR8QABPY6a47k) about introducing her boyfriend to her parents. The sponsor? Gatorade. As a life event, it’s surreal. As a video for fans, it’s just another day in the life of being a lifestyle creator. ([View Highlight](https://read.readwise.io/read/01gkfth06magw5xz69q8q6me78)) Capri said that nearly 80% of her life counts as a business expense, from hair to wardrobe. “As long as it's in the video, I justify the expense with my business manager.” ([View Highlight](https://read.readwise.io/read/01gkftkx4vwqwprf59gx0z62zg)) When your face is the brand, it can be hard not to take it personally when a video tanks. ([View Highlight](https://read.readwise.io/read/01gkftmrhcts0eqgkxdb4qsjg6))