## Notes creating weekly content is not life changing, but having long-lasting content is ## Highlights Why is there an asymmetry between how we assign greatness to others, and how we go about our own work? Why do we care less about Van Gogh’s frequency of output, but focus so much on it for ourselves? ([View Highlight](https://read.readwise.io/read/01hbjaxb2hx9rpb1z7j7mhd7yy)) works that have influenced me most are the classics. The works that were obviously inspired by an internal commitment to depth, and not an external fulfillment of timely expectations. ([View Highlight](https://read.readwise.io/read/01hbjb3wfg52f5ph6c4cac76y8)) You put in the reps by regularly publishing, then once there’s a topic that you want to dive deep into, you invest the time and energy necessary to create something long-lasting. Your personal classic, if you will. Rather than being bound by the constraints of deadlines, you’re bound by the limits of your creativity, which will surely be expanded as you progress through this big project. ([View Highlight](https://read.readwise.io/read/01hbjb4ex1v19wft1c8thydbvg)) even if these pieces garnered zero praise from others, I’d be just as happy with how they turned out. Since no external expectations guided the creation of these posts, no amount of external validation can guide what I feel about the result. ([View Highlight](https://read.readwise.io/read/01hbjb5c7qmkx7265j3zx8zpw1)) Content is created by optimizing for haste, while a classic is created by optimizing for commitment. ([View Highlight](https://read.readwise.io/read/01hbjb5mqhyxef13jm1kst3c67)) My antidote to all this is the art of storytelling, and to use it to create lasting pieces that you’ll be proud of. It’s to direct your focus to your natural curiosities, discover the narratives that connect your ideas, and to encase the result in a story that will highlight your unique voice. Because in doing so, you throw up a beacon of light that attracts people to the true essence of who you are. ([View Highlight](https://read.readwise.io/read/01hbjah8jv5nvpca24mqzggqc5)) - Quite related to [[My Personal Brand]] vision later on