--- ## Highlights Are there ways to grow quickly that aren’t totally growth hacky and can be genuine? It seems like being genuinely funny and interesting works (obvious but maybe not) Absolutely. The best way is to have accomplished something interesting. People will want to hear about how you did it. And people will actually care about your thought on things if you have credibility. The growth hacks are fine, but only if there's some substance behind your brand. But plenty of people are building followings solely based on a trend and In 2 years their following will be worthless when the trend changes. ([View Highlight](https://read.readwise.io/read/01h0ym1awrhehbfcy2cwwga9se)) The easiest way to build a huge following is to take top content from Reddit or Instagram and post it to Twitter. Many large financial meme accounts basically do this, or they recycle the sane meme format a million times. They have huge followings but they're basically worthless because the creator has no unique voice. I know some people get to 100k followers this way who were surprised to learn they couldn't make more than a few hundred bucks a month advertising with sleazy advertisers. They've built followings that are 1,000 Miles wide and 1 inch deep ([View Highlight](https://read.readwise.io/read/01h0ym2105g1djx0jckd332czz)) It’s pretty interesting how many people proactively message me to talk about the craziness in the creator economy. I think this is because I more or less just share what I think, don’t try to hack algorithms and write all my own stuff. This has attracted what I call “good followers” or really, people I’d love to hang with in real life. ([View Highlight](https://read.readwise.io/read/01h0ym74ncyvcraz9cn1xa3pjd)) - 💭 A super important point - the point is to make content for yourself, so your audience should naturally be somewhat similar and attractive to you as well. This is personally true for me since I've met people like Thore, Aidan, etc