## Highlights We’ve seen in the attention game that each player shares the same objective: - Best case scenario: Thrive - Worst case scenario: Survive When I was a trader, there was a fundamental rule I always applied strategy-wise, which was to avoid fat tail risks, or in simpler words, avoid being exposed to something that would exclude me from the game and prevent me from playing again. In this strategy, the goal is first to make sure the “survive” aspect is taken care of first and foremost, before you can focus on anything else (“thrive” basically). That's not something you'll hear from YouTube strategists because most of them are only focusing on thriving since they never experienced what it's like to be kicked out of the game. What's the point of having millions of views if your channel is exposed to losing everything overnight? ([View Highlight](https://read.readwise.io/read/01hn9ymgq9xfa9en8vyy51d1n7)) **ouTube is not your friend.** It’s a company that has clear financial objectives; the day you stand before its interests, it will betray you anytime on the spot without a second guess; **do NOT doubt this ever**. ([View Highlight](https://read.readwise.io/read/01hn9yn18vkxnwghrqanzdek3x)) for the many asking me why I’m not doing YouTube automation, now you have your answer. 80%+ of the revenue made from the channel elwono came from sponsorships, revenue share or equity deals. ([View Highlight](https://read.readwise.io/read/01hn9yz2pc0ycag8nn89xzwe84)) To solve this problem, approach it as a chess match, meticulously analyze every possible move your opponent can make against you to never be caught off guard ([View Highlight](https://read.readwise.io/read/01hn9z03vh5vwmqvw3q99hhw8m)) As a content creator, you have two main assets that you must protect at all costs: - Audience - Revenue - What happens to your revenue if an event destroys 100% of your AdSense revenue (or a significant portion of it)? - What happens to your audience if a random policy bans your YouTube channel? ([View Highlight](https://read.readwise.io/read/01hn9z1s3agafks9sxsa1aap9x))