--- ## Highlights all achievement, all earned riches, have their beginning in an idea! ([Location 207](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=207)) That is one of the tricks of opportunity. It has a sly habit of slipping in by the back door, and often it comes disguised in the form of misfortune, or temporary defeat. ([Location 250](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=250)) an intangible impulse of thought can be transmuted into its physical counterpart by the application of known principles. ([Location 261](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=261)) Barnes literally thought himself into a partnership with the great Edison! He thought himself into a fortune. He had nothing to start with, except the capacity to know what he wanted, and the determination to stand by that desire until he realised it. ([Location 262](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=262)) One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat. ([Location 268](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=268)) Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do. More ([Location 292](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=292)) When riches begin to come they come so quickly, in such great abundance, that one wonders where they have been hiding during all those lean years. ([Location 349](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=349)) riches begin with a state of mind, with definiteness of purpose, with little or no hard work. ([Location 352](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=352)) Success comes to those who become success contagious. ([Location 365](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=365)) Failure comes to those who indifferently allow themselves to become failure conscious. ([Location 366](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=366)) Another weakness found in altogether too many people, is the habit of measuring everything, and everyone, by their own impressions and beliefs. ([Location 369](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=369)) Henry Ford is a success, because he understands, and applies the principles of success. One of these is desire: knowing what one wants. ([Location 393](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=393)) Desire: The Starting Point Of All Achievement ([Location 461](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=461)) Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a burning desire to win, essential to success. ([Location 497](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=497)) Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognise failure, will bring riches. ([Location 510](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=510)) First. Be definite as to the amount. (There is a psychological reason for definite-ness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read - see, feel and believe yourself already in possession of the money. ([Location 514](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=514)) Only those who become “money conscious” ever accumulate great riches. “Money consciousness” means that the mind has become so thoroughly saturated with the desire for money, that one can see one’s self already in possession of it. ([Location 530](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=530)) every great leader, from the dawn of civilisation down to the present, was a dreamer. ([Location 546](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=546)) If you do not see great riches in your imagination, you will never see them in your bank balance. ([Location 548](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=548)) Back of all this demand for new and better things, there is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. ([Location 556](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=556)) Tolerance and an open mind are practical necessities of the dreamer of today. ([Location 563](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=563)) “success requires no apologies, failure permits no alibis”. ([Location 572](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=572)) If the thing you wish to do is right, and you believe in it, go ahead and do it! Put your dream across, and never mind what “they” say if you meet with temporary defeat, for “they,” perhaps, do not know that every failure brings with it the seed of an equivalent success. ([Location 572](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=572)) Dreams are the seedlings of realities.” ([Location 591](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=591)) There is a difference between wishing for a thing and being ready to receive it. No one is ready for a thing, until he believes he can acquire it. The state of mind must be belief, not mere hope or wish. Open-mindedness is essential for belief. Closed minds do not inspire faith, courage, and belief. Remember, no more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty. A great poet has correctly stated this universal truth through these lines: “I ([Location 628](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=628)) “Our only limitations are those we set up in our own minds.” ([Location 648](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=648)) His mother saw, in his first business venture, a little deaf boy who had gone out in the streets and risked his life to earn money. I saw a brave, ambitious, self-reliant little business man whose stock in himself had been increased a hundred percent, because he had gone into business on his own initiative, and had won. ([Location 694](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=694)) I mixed fate with the desire for normal hearing, which I passed on to my son. Second, I communicated my desire to him in every conceivable way available, through persistent, continuous effort, over a period of years. Third, he believed me! ([Location 772](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=772)) Faith Visualisation Of, And Belief In Attainment Of Desire ([Location 805](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=805)) Faith is the head chemist of the mind. When faith is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer. The emotions of faith, love, and sex are the most powerful of all the major positive emotions. ([Location 806](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=806)) The mixing, or blending, of these three emotions has the effect of opening a direct line of communication between the finite, thinking mind of man, and Infinite Intelligence. ([Location 814](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=814)) faith is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion. ([Location 818](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=818)) Repetition of affirmation of orders to your subconscious mind is the only known method of voluntary development of the emotion of faith. ([Location 829](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=829)) all thoughts which have been emotionalised, (given feeling) and mixed with faith, begin immediately to translate themselves into their physical equivalent or counterpart. ([Location 835](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=835)) This is an appropriate place at which to suggest again that you may benefit, by passing on to your subconscious mind, any desire which you wish translated into its physical or monetary equivalent, in a state of expectancy or belief that the transmutation will actually take place. ([Location 847](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=847)) Your belief, or faith, is the element which determines the action of your subconscious mind. ([Location 850](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=850)) encourage the positive emotions as dominating forces of your mind, and discourage and eliminate negative emotions. A mind dominated by positive emotions, becomes a favourable abode for the state of mind known as faith. A mind so dominated may, at will, give the subconscious mind instructions, which it will accept and act upon immediately. ([Location 862](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=862)) religionists have admonished struggling humanity to “have faith” in this, that, and the other dogma or creed, but they have failed to tell people how to have faith. ([Location 866](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=866)) They have not stated that “faith is a state of mind, and that it may be induced by self-suggestion.” ([Location 867](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=867)) faith is the “eternal elixir” which gives life, power, and action to the impulse of thought! ([Location 871](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=871)) Faith is the starting point of all accumulation of riches! Faith is the basis of all “miracles,” and all mysteries which cannot be analysed by the rules of science! Faith is the only known antidote for failure! Faith is the element, the “chemical” which, when mixed with prayer, gives one direct communication with Infinite Intelligence. Faith is the element which transforms the ordinary vibration of thought, created by the finite mind of man, into the spiritual equivalent. Faith is the only agency through which the cosmic force of Infinite Intelligence can be harnessed and used by man. Every one of the foregoing statements is capable of proof! ([Location 873](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=873)) Thoughts which are mixed with any of the feelings of emotions, constitute a ‘magnetic’ force which attracts, from the vibrations of the ether, other similar, or related thoughts. A ([Location 892](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=892)) until that which was originally one small seed, becomes countless millions of seeds of the same brand! ([Location 895](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=895)) your greatest weakness is lack of self-confidence. This handicap can be surmounted, and timidity translated into courage, through the aid of the principle of autosuggestion. ([Location 909](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=909)) Self-Confidence Formula First. I know that I have the ability to achieve the object of my Definite Purpose in life, therefore, I demand of myself persistent, continuous action toward its attainment, and I here and now promise to render such action. Second. I realise the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action, and gradually transform themselves into physical reality, therefore, I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture of that person. Third. I know through the principle of auto-suggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it, therefore, I will devote ten minutes daily to demanding of myself the development of self-confidence. Fourth. I have clearly written down a description of my definite chief aim in life, and I will never stop trying, until I shall have developed sufficient self-confidence for its attainment. Fifth. I fully realise that no wealth or position can long endure, unless built upon truth and justice, therefore, I will engage in no transaction which does not benefit all whom it affects. I will succeed by attracting to myself the forces I wish to use, and the cooperation of other people. I will induce others to serve me, because of my willingness to serve others. I will eliminate hatred, envy, jealousy, selfishness, and cynicism, by developing love for all humanity, because I know that a negative attitude toward others can never bring me success. I will cause others to believe in me, because I will believe in them, and in myself. ([Location 913](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=913)) impulses of thought have a tendency to clothe themselves in their physical equivalent. ([Location 939](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=939)) The subconscious mind, (the chemical laboratory in which all thought impulses are combined, and made ready for translation into physical reality), makes no distinction between constructive and destructive thought impulses. It works with the material we feed it, through our thought impulses. ([Location 940](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=940)) Somewhere in your make-up (perhaps in the cells of your brain) there lies sleeping, the seed of achievement which, if aroused and put into action, would carry you to heights, such as you may never have hoped to attain. ([Location 967](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=967)) the emotion of love is closely akin to the state of mind known as faith, and this for the reason that Love comes very near to translating one’s thought impulses into their spiritual equivalent. ([Location 974](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=974)) there was the influence of a woman’s love back of nearly every one of them. ([Location 977](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=977)) The emotion of love, in the human heart and brain, creates a favourable field of magnetic attraction, which causes an influx of the higher and finer vibrations which are afloat in the ether. ([Location 978](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=978)) If there are any such phenomena as “miracles” they are produced only through the state of mind known as faith! ([Location 985](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=985)) Gandhi has no money, he has no home, he does not own a suit of clothes, but he does have power. How does he come by that power? He created it out of his understanding of the principle of faith, and through his ability to transplant that faith into the minds of two hundred million people. ([Location 991](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=991)) First, the huge United States Steel Corporation was born in the mind of Charles M. Schwab, in the form of an idea he created through his imagination! Second, he mixed faith with his idea. Third, he formulated a plan for the transformation of his idea into physical and financial reality. Fourth, he put his plan into action with his famous speech at the University Club. Fifth, he applied, and followed-through on his plan with persistence, and backed it with firm decision until it had been fully carried out. Sixth, he prepared the way for success by a burning desire for success. ([Location 1025](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1025)) His faith, his desire, his imagination, his persistence were the real ingredients that went into United States Steel. ([Location 1137](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1137)) Riches begin in the form of thought! The amount is limited only by the person in whose mind the thought is put into motion. Faith removes limitations! ([Location 1152](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1152)) There are no limitations to the mind except those we acknowledge both poverty and riches are the offspring of thought ([Location 1159](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1159)) Auto-Suggestion: The Medium For Influencing The Subconscious Mind ([Location 1165](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1165)) Auto suggestion is a term which applies to all suggestions and all self-administered stimuli which reach one’s mind through the five senses. ([Location 1167](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1167)) No thought, whether it be negative or positive, can enter the subconscious mind without the aid of the principle of auto-suggestion, ([Location 1171](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1171)) Nature has so built man that he has absolute control over the material which reaches his subconscious mind, through his five senses, although this is not meant to be construed as a statement that man always exercises this control. ([Location 1176](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1176)) By following these instructions, you communicate the object of your desire directly to your subconscious mind in a spirit of absolute faith. ([Location 1186](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1186)) mere reading of the words is of no consequence unless you mix emotion, or feeling with your words. ([Location 1194](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1194)) you alone, must decide whether or not the reward for which you are striving (the “money consciousness”), is worth the price you must pay for it in effort. ([Location 1206](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1206)) Your ability to use the principle of auto-suggestion will depend, very largely, upon your capacity to concentrate upon a given desire until that desire becomes a burning obsession. ([Location 1212](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1212)) Here is a most significant fact-the subconscious mind takes any orders given it in a spirit of absolute faith, and acts upon those orders, although the orders often have to be presented over and over again, through repetition, before they are interpreted by the subconscious mind. ([Location 1221](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1221)) begin at once to see yourself in possession of the money, demanding and expecting meanwhile, that your subconscious mind will hand over the plan, or plans you need. ([Location 1230](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1230)) When visualising the money you intend to accumulate, (with closed eyes), see yourself rendering the service, or delivering the merchandise you intend to give in return for this money. This is important! ([Location 1239](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1239)) First. Go into some quiet spot (preferably in bed at night) where you will not be disturbed or interrupted, close your eyes, and repeat aloud, (so you may hear your own words) the written statement of the amount of money you intend to accumulate, the time limit for its accumulation, and a description of the service or merchandise you intend to give in return for the money. As you carry out these instructions, see yourself already in possession of the money. ([Location 1248](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1248)) Second. Repeat this program night and morning until you can see, (in your imagination) the money you intend to accumulate. Third. Place a written copy of your statement where you can see it night and morning, and read it just before retiring, and upon arising until it has been memorised. ([Location 1262](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1262)) Man may become the master of himself, and of his environment, because he has the power to influence his own subconscious mind, and through it, gain the cooperation of Infinite Intelligence. You ([Location 1277](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1277)) Read the entire chapter aloud once every night, until you become thoroughly convinced that the principle of auto-suggestion is sound, that it will accomplish for you all that has been claimed for it. As you read, underscore with a pencil every sentence which impresses you favourably. ([Location 1288](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1288)) Specialised Knowledge, Personal Experience Or Observations ([Location 1296](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1296)) Knowledge will not attract money, unless it is organised, and intelligently directed, through practical plans of action, to the definite end of accumulation of money. ([Location 1302](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1302)) This “missing link” in all systems of education known to civilisation today, may be found in the failure of educational institutions to teach their students how to organise and use knowledge after they acquire. ([Location 1306](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1306)) An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others. ([Location 1311](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1311)) The man who can organise and direct a “Master Mind” group of men who possess knowledge useful in the accumulation of money, is just as much a man of education as any man in the group. Remember this, if you suffer from a feeling of inferiority, because your schooling has been limited. ([Location 1344](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1344)) It Pays To Know How To Purchase Knowledge. ([Location 1351](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1351)) As knowledge is acquired it must be organised and put into use, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end. This is one reason why college degrees are not valued more highly. They represent nothing but miscellaneous knowledge. ([Location 1360](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1360)) If you contemplate taking additional schooling, first determine the purpose for which you want the knowledge you are seeking, then learn where this particular sort of knowledge can be obtained, from reliable sources. Successful men, in all callings, never stop acquiring specialised knowledge related to their major purpose, ([Location 1362](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1362)) “The man who has been active on the campus, whose personality is such that he gets along with all kinds of people and who has done an adequate job with his studies has a most decided edge over the strictly academic student. ([Location 1372](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1372)) One of the strange things about human beings is that they value only that which has a price. ([Location 1407](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1407)) It is the universal weakness of lack of ambition! Persons, especially salaried people, who schedule their spare time, to provide for home study, seldom remain at the bottom very long. ([Location 1413](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1413)) The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity, no matter what may be his calling. The way of success is the way of continuous pursuit of knowledge. ([Location 1431](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1431)) Specialised knowledge, plus imagination, were the ingredients that went into this unique and successful business. ([Location 1439](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1439)) those who begin at the bottom never manage to lift their heads high enough to be seen by opportunity, so they remain at the bottom. ([Location 1478](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1478)) And that is another reason why it pays to start one or two steps above the bottom. By so doing one forms the habit of looking around, of observing how others get ahead, of seeing opportunity, and of embracing it without hesitation. ([Location 1482](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1482)) I believe that close association with one who refuses to compromise with circumstances he does not like, is an asset that can never be measured in terms of money. The ([Location 1515](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1515)) Capability means imagination, the one quality needed to combine specialised knowledge with ideas, in the form of organised plans designed to yield riches. ([Location 1548](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1548)) Imagination: The Workshop Of The Mind ([Location 1557](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1557)) Man’s only limitation, within reason, lies in his development and use of his imagination. ([Location 1571](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1571)) The imaginative faculty functions in two forms. One is known as “synthetic imagination,” and the other as “creative imagination.” Synthetic Imagination: Through this faculty, one may arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor, with the exception of who draws upon the creative imagination, when he cannot solve his problem through synthetic imagination. Creative Imagination: Through the faculty of creative imagination, the finite mind of man has direct communication with Infinite Intelligence. It is the faculty through which “hunches” and “inspirations” are received. It is by this faculty that all basic or new ideas are handed over to man. ([Location 1574](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1574)) The creative faculty becomes more alert, more receptive to vibrations from the sources mentioned, in proportion to its development through use. ([Location 1586](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1586)) Keep in mind as you follow these principles that the entire story of how one may convert desire into money cannot be told in one statement. The story will be complete, only when one has mastered, assimilated, and begun to make use of all the principles. ([Location 1587](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1587)) Read the entire book through, then come back to this chapter, and begin at once to put your imagination to work on the building of a plan, or plans, for the transformation of your desire into money. ([Location 1602](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1602)) You are now engaged in the task of trying to profit by Nature’s method. You are (sincerely and earnestly, we hope), trying to adapt yourself to Nature’s laws, by endeavouring to convert desire into its physical or monetary equivalent. ([Location 1618](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1618)) He got the money within thirty-six hours after he reached a definite decision in his own mind to get it, and decided upon a definite plan for getting it! ([Location 1727](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1727)) ideas can be transmuted into cash through the power of definite purpose, plus definite plans. ([Location 1736](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1736)) Riches, when they come in huge quantities, are never the result of hard work! ([Location 1738](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1738)) There is no standard price on ideas. The creator of ideas makes his own price, and, if he is smart, gets it. ([Location 1747](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1747)) Success Requires No Explanations Failure Permits No Alibis ([Location 1801](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1801)) Organised Planning: The Crystallisation Of Desire Into Action ([Location 1806](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1806)) everything man creates or acquires begins in the form of desire, that desire is taken on the first lap of its journey, from the abstract to the concrete, into the workshop of the imagination, where plans for its transition are created and organised. ([Location 1808](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1808)) Your achievement can be no greater than your plans are sound. ([Location 1845](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1845)) No followers of this philosophy can reasonably expect to accumulate a fortune without experiencing ‘temporary defeat.’ ([Location 1858](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1858)) all the great fortunes began in the form of compensation for personal services, or from the sale of ideas. ([Location 1874](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1874)) The man who can follow a leader most efficiently is usually the man who develops into leadership most rapidly. ([Location 1882](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1882)) An intelligent follower has many advantages, among them the opportunity to acquire knowledge from his leader. ([Location 1883](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1883)) The following are important factors of leadership: Unwavering Courage based upon knowledge of self, and of one’s occupation. No follower wishes to be dominated by a leader who lacks self-confidence and courage. No intelligent follower will be dominated by such a leader very long. Self-Control. The man who cannot control himself, can never control others. Self-control sets a mighty example for one’s followers, which the more intelligent will emulate. A Keen Sense Of Judgement. Without a sense of fairness and justice, no leader can command and retain the respect of his followers. Definiteness Of Decision. The man who wavers in his decisions, shows that he is not sure of himself. He cannot lead others successfully. Definiteness Of Plans. The successful leader must plan his work, and work his plan. A leader who moves by guesswork, without practical, definite plans, is comparable to a ship without a rudder. Sooner or later he will land on the rocks. The Habit Of Doing More Than Paid For. One of the penalties of leadership is the necessity of willingness, upon the part of the leader, to do more than he requires of his followers. A Pleasing Personality. No slovenly, careless person can become a successful leader. Leadership calls for respect. Followers will not respect a leader who does not grade high on all of the factors of a Pleasing Personality. Sympathy And Understanding. The successful leader must be in sympathy with his followers. Moreover, he must understand them and their problems. Mastery Of Detail. Successful leadership calls for mastery of details of the leader’s position. Willingness To Assume Full Responsibility. The successful leader must be willing to assume responsibility for the mistakes and the shortcomings of his followers. If he tries to shift this responsibility, he will not remain the leader. If one of his followers makes a mistake, and shows himself incompetent, the leader must consider that it is he who failed. Cooperation. The successful leader must understand, and apply the principle of cooperative effort and be able to induce his followers to do the same. Leadership calls for power, and power calls for cooperation. There are two forms of Leadership. The first, and by far the most effective, is leadership by consent of, and with the sympathy of the followers. The second is leadership by force, without the consent and sympathy of the followers. ([Location 1885](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1885)) The 10 Major Causes Of Failure in Leadership We come now to the major faults of leaders who fail, because it is just as essential to know what not to do as it is to know what to do. Inability to organise details. Efficient leadership calls for ability to organise and to master details. No genuine leader is ever “too busy” to do anything which may be required of him in his capacity as leader. When a man, whether he is a leader or follower, admits that he is “too busy” to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position. That means, of course, that he must acquire the habit of relegating details to capable lieutenants. Unwillingness To Render Humble Service. Truly great leaders are willing, when occasion demands; to perform any sort of labour which they would ask another to perform. “The greatest among ye shall be the servant of all” is a truth which all able leaders observe and respect. Expectation Of Pay For What They ‘Know’ Instead Of What They Do With That Which They Know. The world does not pay men for that which they “know.” It pays them for what they do, or induce others to do. Fear Of Competition From Followers. The leader who fears that one of his followers may take his position is practically sure to realise that fear sooner or later. The able leader trains understudies to whom he may delegate, at will, any of the details of his position. Only in this way may a leader multiply himself and prepare himself to be at many places, and give attention to many things at one time. It is an eternal truth that men receive more pay for their ability to get others to perform, than they could possibly earn by their own efforts. An efficient leader may, through his knowledge of his job and the magnetism of his personality, greatly increase the efficiency of others, and induce them to render more service and better service than they could render without his aid. Lack Of Imagination. Without imagination, the leader is incapable of meeting emergencies, and of creating plans by which to guide his follower’s efficiently. Selfishness. The leader who claims all the honour for the work of his followers, is sure to be met by resentment. The really great leader claims none of the honours. He is contented to see the honours, when there are any, go to his followers, because he knows that most men will work harder for commendation and recognition than they will for money alone. Intemperance. Followers do not respect an intemperate leader. Moreover, intemperance in any of its various forms, destroys the endurance and the vitality of all who indulge in it. Disloyalty. Perhaps this should have come at the head of the list. The leader who is not loyal to his trust, and to his associates, those above him, and those below him, cannot long maintain his leadership. Disloyalty marks one as being less than the dust of the earth, and brings down on one’s… ([Location 1929](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=1929)) Your confidence in your ability to fill the position. Your confidence in your prospective employer’s decision to employ you after trial. Your determination to have the position you seek. Knowledge of your prospective employer’s business. Before applying for a position, do sufficient research in connection with the business to familiarise yourself thoroughly with that business, and indicate in your brief the knowledge you have acquired in this field. ([Location 2046](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2046)) First. Decide exactly what kind of a job you want. If the job doesn’t already exist, perhaps you can create it. Second. Choose the company, or individual for whom you wish to work. Third. Study your prospective employer, as to policies, personnel, and chances of advancement. Fourth. By analysis of yourself, your talents and capabilities, figure what you can offer, and plan ways and means of giving advantages, services, developments, ideas that you believe you can successfully deliver. ([Location 2079](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2079)) Fifth. Forget about “a job.” Forget whether or not there is an opening. Forget the usual routine of “have you got a job for me?” Concentrate on what you can give. Sixth. Once you have your plan in mind, arrange with an experienced writer to put it on paper in neat form, and in full detail. Seventh. Present it to the proper person with authority and he will do the rest. Every company is looking for men who can give something of value, whether it be ideas, services, or “connections.” Every company has room for the man who has a definite plan of action which is to the advantage of that company. ([Location 2087](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2087)) Quality of service shall be construed to mean the performance of every detail, in connection with your position, in the most efficient manner possible, with the object of greater efficiency always in mind. Quantity of service shall be understood to mean the habit of rendering all the service of which you are capable, at all times, with the purpose of increasing the amount of service rendered as greater skill is developed through practice and experience. Emphasis is again placed on the word habit. Spirit of service shall be construed to mean the habit of agreeable, harmonious conduct which will induce cooperation from associates and fellow employees. Adequacy ([Location 2170](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2170)) If one has a personality which pleases, and renders service in a spirit of harmony, these assets often make up for deficiencies in both the quality, and the quantity of service one renders. Nothing, however, can be successfully substituted for pleasing conduct. ([Location 2188](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2188)) Unfavourable Hereditary Background. There is but little, if anything, which can be done for people who are born with a deficiency in brain power. This philosophy offers but one method of bridging this weakness-through the aid of the Master Mind. Observe with profit, however, that this is the only one of the thirty causes of failure which may not be easily corrected by any individual. Lack Of A Well-Defined Purpose In Life. There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim. Ninety-eight out of every hundred of those whom I have analysed, had no such aim. Lack Of Ambition To Aim Above Mediocrity. We offer no hope for the person who is so indifferent as not to want to get ahead in life, and who is not willing to pay the price. Insufficient Education. This is a handicap which may be overcome with comparative ease. Experience has proven that the best-educated people are often those who are known as “self-made,” or self-educated. It takes more than a college degree to make one a person of education. Any person who is educated is one who has learned to get whatever he wants in life without violating the rights of others. Education consists, not so much of knowledge, but of knowledge effectively and persistently applied. Men are paid, not merely for what they know, but more particularly for what they do with that which they know. Lack of self-discipline. Discipline comes through self-control. This means that one must control all negative qualities. Before you can control conditions, you must first control yourself. Self-mastery is the hardest job you will ever tackle. If you do not conquer self, you will be conquered by self. You may see at one and the same time both your best friend and your greatest enemy, by stepping in front of a mirror. Ill Health. No person may enjoy outstanding success without good health. Many of the causes of ill health are subject to mastery and control. These, in the main are: Overeating of foods not conducive to health. Wrong habits of thought; giving expression to negatives. Wrong use of, and over indulgence in sex. Lack of proper physical exercise. An inadequate supply of fresh air, due to improper breathing. Unfavourable Environmental Influences During Childhood. “As the twig is bent, so shall the tree grow.” Most people who have criminal tendencies acquire them as the result of bad environment, and improper associates during childhood. Procrastination. This is one of the most common causes of failure. “Old Man Procrastination” stands within the shadow of every human being, waiting his opportunity to spoil one’s chances of success. Most of us go through life as failures, because we are waiting for the “time to be right” to start doing some-thing worthwhile. Do not wait. The time will never be “just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. Lack Of Persistence. Most… ([Location 2217](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2217)) Take Inventory Of Yourself 28 Questions You Should Answer ([Location 2328](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2328)) Annual self-analysis is an essential in the effective marketing of personal services, as is annual inventory in merchandising. ([Location 2330](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2330)) Self-Analysis Questionnaire For Personal Inventory Have I attained the goal which I established as my objective for this year? (You should work with a definite yearly objective to be attained as a part of your major life objective). Have I delivered service of the best possible quality of which I was capable, or could I have improved any part of this service? Have I delivered service in the greatest possible quantity of which I was capable? Has the spirit of my conduct been harmonious and cooperative at all times? Have I permitted the habit of procrastination to decrease my efficiency, and if so, to what extent? Have I improved my personality, and if so, in what ways? Have I been persistent in following my plans through to completion? Have I reached decisions promptly and definitely on all occasions? Have I permitted any one or more of the six basic fears to decrease my efficiency? Have I been either “over-cautious,” or “under-cautious?” Has my relationship with my associates in work been pleasant, or unpleasant? If it has been unpleasant, has the fault been partly or wholly mine? Have I dissipated any of my energy through lack of concentration of effort? Have I been open minded and tolerant in connection with all subjects? In what way have I improved my ability to render service? Have I been intemperate in any of my habits? Have I expressed, either openly or secretly, any form of egotism? Has my conduct toward my associates been such that it has induced them to respect me? Have my opinions and decisions been based upon guesswork, or accuracy of analysis and thought? Have I followed the habit of budgeting my time, my expenses, and my income, and have I been conservative in these budgets? How much time have I devoted to unprofitable effort which I might have used to better advantage? How may I re-budget my time, and change my habits so I will be more efficient during the coming year? Have I been guilty of any conduct which was not approved by my conscience? In what ways have I rendered more service and better service than I was paid to render? Have I been unfair to anyone, and if so, in what way? If I had been the purchaser of my own services for the year, would I be satisfied with my purchase? Am I in the right vocation, and if not, why not? Has the purchaser of my services been satisfied with the service I have rendered, and if not, why not? What is my present rating on the fundamental principles of success? (Make this rating fairly, and frankly, and have it checked by someone who is courageous enough to do it accurately). ([Location 2338](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2338)) The name of this mysterious benefactor of mankind is capital! ([Location 2455](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2455)) Capital consists not alone of money, but more particularly of highly organised, intelligent groups of men who plan ways and means of using money efficiently for the good of the public, and profitably to themselves. ([Location 2456](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2456)) I have here analysed the economic advantages of the capitalistic system for the two-fold purpose of showing: That all who seek riches must recognise and adapt themselves to the system that controls all approaches to fortunes, large or small, and To present the side of the picture opposite to that being shown by politicians and demagogues who deliberately becloud the issues they bring up, by referring to organised capital as if it were something poisonous. This ([Location 2499](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2499)) There is a principle known as the law of economics! ([Location 2534](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2534)) Decision: The Mastery Of Procrastination ([Location 2604](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2604)) lack of decision was near the head of the list of the 30 major causes of failure. ([Location 2607](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2607)) Procrastination, the opposite of decision, is a common enemy which practically every man must conquer. ([Location 2608](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2608)) several hundred people who had accumulated fortunes well beyond the million dollar mark, disclosed the fact that every one of them had the habit of reaching decisions promptly, and of changing these decisions slowly, ([Location 2612](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2612)) If you are influenced by “opinions” when you reach decisions, you will not succeed in any undertaking, much less in that of transmuting your own desire into money. ([Location 2625](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2625)) If you are influenced by the opinions of others, you will have no desire of your own. Keep ([Location 2627](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2627)) choose only those who will be in complete sympathy and harmony with your purpose. ([Location 2630](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2630)) Thousands of men and women carry inferiority complexes with them all through life, because some well-meaning, but ignorant person destroyed their confidence through “opinions” ([Location 2632](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2632)) acquire these facts or secure the information you need quietly, without disclosing your purpose. ([Location 2636](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2636)) Such people generally do too much talking and too little listening. Keep your eyes and ears wide open-and your mouth closed, if you wish to acquire the habit of prompt decision. ([Location 2637](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2637)) If you talk more than you listen, you not only deprive yourself of many opportunities to accumulate useful knowledge, but you also disclose your plans and purposes to people who will take great delight in defeating you, because they envy you. Remember, ([Location 2640](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2640)) keep a closed mouth and open ears and eyes. ([Location 2648](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2648)) ‘Tell the world what you intend to do, but first show it.’ ([Location 2650](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2650)) - 💭 E By decisions made in a similar spirit of Faith, and only by such decisions, can men solve their personal problems, and win for themselves high estates of material and spiritual wealth. ([Location 2773](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2773)) in the story of the Declaration of Independence, at least six of these principles; desire, decision, faith, persistence, the master mind, and organised planning. ([Location 2782](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2782)) Financial independence, riches, desirable business and professional positions are not within reach of the person who neglects or refuses to expect, plan, and demand these things. ([Location 2811](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2811)) Persistence: The Sustained Effort Necessary To Induce Faith ([Location 2822](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2822)) The Eighth Step Towards Riches Persistence is an essential factor in the procedure of transmuting desire into its monetary equivalent. The basis of persistence is the power of will. ([Location 2823](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2823)) lack of persistence is a weakness common to the majority of men. It is a weakness which may be overcome by effort. The ease with which lack of persistence may be conquered will depend entirely upon the Intensity Of One’s Desire. ([Location 2840](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2840)) If you find you are weak in persistence, centre your attention upon the instructions contained in the chapter on “Power”; surround yourself with a “master mind” group, and through the cooperative efforts of the members of this group, you can develop persistence. ([Location 2851](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2851)) Be persistent no matter how slowly you may, at first, have to move. ([Location 2874](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2874)) There is no substitute for persistence! It cannot be supplanted by any other quality! ([Location 2880](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2880)) the knowledge that Every failure brings with it the seed of an equivalent advantage. ([Location 2888](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2888)) - 💭 E silent but irresistible power which comes to the rescue of those who fight on in the face of discouragement. ([Location 2895](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2895)) One thing we all know, if one does not possess persistence, one does not achieve noteworthy success in any calling. ([Location 2897](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2897)) Like all states of mind, persistence is based upon definite causes, among them these: Definiteness Of Purpose. Knowing what one wants is the first and, per-haps, the most important step toward the development of persistence. A strong motive forces one to surmount many difficulties. Desire. It is comparatively easy to acquire and to maintain persistence in pursuing the object of intense desire. Self-Reliance. Belief in one’s ability to carry out a plan encourages one to follow the plan through with persistence. (Self-reliance can be developed through the principle described in the chapter on auto-suggestion). Definiteness Of Plans. Organised plans, even though they may be weak and entirely impractical, encourage persistence. Accurate Knowledge. Knowing that one’s plans are sound, based upon experience or observation, encourages persistence; “guessing” instead of “knowing” destroys persistence. Co-Operation. Sympathy, understanding, and harmonious cooperation with others tend to develop persistence. Will-Power. The habit of concentrating one’s thoughts upon the building of plans for the attainment of a definite purpose, leads to persistence. Habit. Persistence is the direct result of habit. The mind absorbs and becomes a part of the daily experiences upon which it feeds. Fear, the worst of all enemies, can be effectively cured by forced repetition of courage. Everyone who has seen active service in war knows this. ([Location 2928](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2928)) These are the weaknesses which must be mastered by all who accumulate riches. Failure to recognise and to clearly define exactly what one wants. Procrastination, with or without cause. (Usually backed up with a formidable array of alibis and excuses). Lack of interest in acquiring specialised knowledge. Indecision, the habit of “passing the buck” on all occasions, instead of facing issues squarely. (Also backed by alibis). The habit of relying upon alibis instead of creating definite plans for the solution of problems. Self-satisfaction. There is but little remedy for this affliction, and no hope for those who suffer from it. Indifference, usually reflected in one’s readiness to compromise on all occasions, rather than meet opposition and fight it. The habit of blaming others for one’s mistakes, and accepting unfavourable circumstances as being unavoidable. Weakness of desire, due to neglect in the choice of motives that impel action. Willingness, even eagerness, to quit at the first sign of defeat. (Based upon one or more of the 6 basic fears). Lack of organised plans, placed in writing where they may be analysed. The habit of neglecting to move on ideas, or to grasp opportunity when it presents itself. Wishing instead of willing. The habit of compromising with poverty instead of aiming at riches. General absence of ambition to be, to do, and to own. Searching for all the short-cuts to riches, trying to get without giving a fair equivalent, usually reflected in the habit of gambling, endeavouring to drive “sharp” bargains. Fear of criticism, failure to create plans and to put them into action, because of what other people will think, do, or say. This enemy belongs at the head of the list, because it generally exists in one’s subconscious mind, where its presence is not recognised. (See the Six Basic Fears in a later chapter). Let ([Location 2952](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2952)) The fear of criticism, in such cases is stronger than the desire for success. ([Location 2985](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2985)) most ideas are still-born, and need the breath of life injected into them through definite plans of immediate action. ([Location 2997](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=2997)) There are four simple steps which lead to the habit of persistence. They call for no great amount of intelligence, no particular amount of education, and but little time or effort. The necessary steps are: A definite purpose backed by burning desire for its fulfilment. A definite plan, expressed in continuous action. A mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances. A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose. These ([Location 3024](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3024)) persistence, concentration of effort, and definiteness of purpose, were the major sources of their achievements. ([Location 3099](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3099)) Let us ascertain how power may be acquired. If power is “organised knowledge,” let us examine the sources of knowledge: Infinite intelligence. This source of knowledge may be contacted through the procedure described in another chapter, with the aid of Creative Imagination. Accumulated experience. The accumulated experience of man, (or that portion of it which has been organised and recorded), may be found in any well-equipped public library. An important part of this accumulated experience is taught in public schools and colleges, where it has been classified and organised. Experiment and research. In the field of science, and in practically every other walk of life, men are gathering, classifying, and organising new facts daily. This is the source to which one must turn when knowledge is not available through “accumulated experience.” Here, too, the Creative Imagination must often be used. ([Location 3150](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3150)) The “Master Mind” may be defined as: “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” ([Location 3166](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3166)) “Men take on the nature and the habits and the power of thought of those with whom they associate in a spirit of sympathy and harmony.” ([Location 3214](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3214)) Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a burning desire for wealth, are the only dependable means of accumulating wealth. ([Location 3271](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3271)) Scientific research has disclosed these significant facts: The men of greatest achievement are men with highly developed sex natures; men who have learned the art of sex transmutation. The men who have accumulated great fortunes and achieved outstanding recognition in literature, art, industry, architecture, and the professions, were motivated by the influence of a woman. ([Location 3300](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3300)) The reality of a “sixth sense” has been fairly well established. This sixth sense is “Creative Imagination.” ([Location 3339](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3339)) When ideas or concepts flash into one’s mind, through what is popularly called a “hunch,” they come from one or more of the following sources: Infinite Intelligence One’s subconscious mind, wherein is stored every sense impression and thought impulse which ever reached the brain through any of the five senses From the mind of some other person who has just released the thought, or picture of the idea or concept, through conscious thought, or From the other person’s subconscious storehouse. There are no other known sources from which “inspired” ideas or “hunches” may be received. ([Location 3345](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3345)) The method by which he does this varies with the individual, but this is the sum and substance of his procedure: He stimulates his mind so that it vibrates on a higher-than-average plane, using one or more of the ten mind stimulants or some other stimulant of his choice. He concentrates upon the known factors (the finished part) of his invention, and creates in his mind a perfect picture of unknown factors (the unfinished part), of his invention. He holds this picture in mind until it has been taken over by the subconscious mind, then relaxes by clearing his mind of all thought, and waits for his answer to “flash” into his mind. ([Location 3399](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3399)) This energy may be communicated to others through the following media: The hand-shake. The touch of the hand indicates, instantly, the presence of magnetism, or the lack of it. The tone of voice. Magnetism, or sex energy, is the factor with which the voice may be coloured, or made musical and charming. Posture and carriage of the body. Highly sexed people move briskly, and with grace and ease. The vibrations of thought. Highly sexed people mix the emotion of sex with their thoughts, or may do so at will, and in that way, may influence those around them. Body adornment. People who are highly sexed are usually very careful about their personal appearance. They usually select clothing of a style becoming to their personality, physique, complexion, etc. ([Location 3492](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3492)) When the emotion of love begins to mix itself with the emotion of sex, the result is calmness of purpose, poise, accuracy of judgment, and balance. ([Location 3554](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3554)) Encourage the presence of these emotions as the dominating thoughts in one’s mind, and discourage the presence of all the destructive emotions. The mind is a creature of habit. It thrives upon the dominating thoughts fed it. Through the faculty of will-power, one may discourage the presence of any emotion, and en-courage the presence of any other. Control of the mind, through the power of will, is not difficult. Control comes from persistence, and habit. The secret of control lies in understanding the process of transmutation. When any negative emotion presents itself in one’s mind, it can be transmuted into a positive or constructive emotion, by the simple procedure of changing one’s thoughts. ([Location 3578](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3578)) Love is whimsical and temperamental. Its nature is ephemeral, and transitory. It comes when it pleases, and goes away without warning. ([Location 3604](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3604)) The emotions of love, sex, and romance, are sides of the eternal triangle of achievement-building genius. ([Location 3613](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3613)) Despite the fact that men are polygamous, by the very nature of their biological inheritance, it is true that no woman has as great an influence on a man as his wife, unless he is married to a woman totally unsuited to his nature. ([Location 3632](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3632)) no man is happy or complete without the modifying influence of the right woman. The man who does not recognise this important truth deprives himself of the power which has done more to help men achieve success than all other forces combined. ([Location 3649](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3649)) The Seven Major Positive Emotions ([Location 3728](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3728)) The Seven Major Negative Emotions ([Location 3736](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3736)) most people who pray, do so only after everything else has failed, they go to prayer with their minds filled with fear and doubt, which are the emotions the subconscious mind acts upon, and passes on to Infinite Intelligence. ([Location 3748](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3748)) The subconscious mind is the intermediary, which translates one’s prayers into terms which Infinite Intelligence can recognise, presents the message, and brings back the answer in the form of a definite plan or idea for procuring the object of the prayer. ([Location 3780](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3780)) The Brain: A Broadcasting And Receiving Station For Thought ([Location 3791](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3791)) The subconscious mind is the “sending station” of the brain, through which vibrations of thought are broadcast. ([Location 3812](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3812)) You have but three principles to bear in mind, and to apply, when you wish to use your broadcasting station-the subconscious mind, creative imagination, and auto-suggestion. ([Location 3818](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3818)) The Sixth Sense: The Door To The Temple Of Wisdom ([Location 3898](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3898)) Through the aid of the sixth sense, you will be warned of impending dangers in time to avoid them and notified of opportunities in time to embrace them. ([Location 3911](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=3911)) These are indecision, doubt, and fear! The Sixth Sense will never function while these three negatives or any of them remain in your mind. ([Location 4080](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4080)) There are six basic fears, with some combination of which every human suffers at one tune or another. Most people are fortunate if they do not suffer from the entire six. Named in the order of their most common appearance, with the first 3 at the bottom of most peoples worries, they are: The fear of poverty The fear of criticism The fear of ill health The fear of loss of love of someone The fear of old age The fear of death ([Location 4094](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4094)) Man, with his superior sense of intuition, with the capacity to think and to reason, does not eat his fellowman bodily, he gets more satisfaction out of “eating” him financially. Man ([Location 4155](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4155)) The fear of criticism robs man of his initiative, destroys his power of imagination, limits his individuality, takes away his self-reliance, and does him damage in a hundred other ways. ([Location 4268](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4268)) Symptoms Of The Fear Of Criticism ([Location 4276](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4276)) Symptoms Of The Fear Of Ill Health ([Location 4331](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4331)) Symptoms Of The Fear Of Old Age ([Location 4387](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4387)) If death is not mere change, or transition, then nothing comes after death except a long, eternal, peaceful sleep, and sleep is nothing to be feared. Thus you may wipe out, forever, the fear of Death. ([Location 4427](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4427)) The greatest of all remedies for the fear of death is a burning desire for achievement, backed by useful service to others. ([Location 4432](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4432)) During the depression the whole atmosphere, all over the world, was filled with “Fearenza” and “Worryitis,” the two mental disease germs which began to spread themselves after the Wall Street frenzy in 1929. There is only one known antidote for these germs; it is the habit of prompt and firm decision. ([Location 4444](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4444)) The six basic fears become translated into a state of worry, through indecision. Relieve yourself, forever of the fear of death, by reaching a decision to accept death as an inescapable event. ([Location 4455](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4455)) Eliminate the fear of old age by reaching a decision to accept it, not as a handicap, but as a great blessing which carries with it wisdom, self-control, and understanding not known to youth. ([Location 4459](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4459)) Kill the habit of worry, in all its forms, by reaching a general, blanket decision that nothing which life has to offer is worth the price of worry. ([Location 4462](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4462)) The Devil’s Workshop: The Seventh Basic Evil ([Location 4489](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4489)) How To Protect Yourself Against Negative Influences To protect yourself against negative influences, whether of your own making, or the result of the activities of negative people around you, recognise that you have a will-power, and put it into constant use, until it builds a wall of immunity against negative influences in your own mind. ([Location 4505](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4505)) Deliberately seek the company of people who influence you to think and act for yourself. ([Location 4513](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4513)) Are you gaining or losing self-confidence as you grow older? Do ([Location 4526](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4526)) How much time out of every 24 hours do you devote to: your occupation sleep play and relaxation acquiring useful knowledge plain waste Who among your acquaintances, encourages you most cautions you most discourages you most helps you most in other ways ([Location 4551](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4551)) You have absolute control over but one thing, and that is your thoughts. ([Location 4569](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4569)) A character analyst compiled a list of the most commonly used alibis. As you read the list, examine yourself carefully, and determine how many of these alibis, if any, are your own property. ([Location 4604](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4604)) Why do people cling to their pet alibis? The answer is obvious. They defend their alibis because they create them! ([Location 4671](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4671)) In parting, I would remind you that “Life is a checkerboard, and the player opposite you is time. If you hesitate before moving, or neglect to move promptly, your men will be wiped off the board by time. You are playing against a partner who will not tolerate indecision!” ([Location 4679](https://readwise.io/to_kindle?action=open&asin=B00LBH8ZN0&location=4679))