## Highlights 99% of writers fall into the same trap: Trying to write for everyone. But writing for everyone means writing for _no one_. Here's how I use ChatGPT to get specific and take 1 idea and turn it into a newsletter topic in 11 minutes: ![](https://pbs.twimg.com/media/GIjzrnOXsAAYlpk.png) ([View Tweet](https://twitter.com/Nicolascole77/status/1767930786651451452)) I use a framework called Pinpoint Writing. With it, I can gain clarity about my target reader: - What's the problem? - Who am I solving it for? - What emotion am I creating? When you answer these, you can gear your content towards a specific avatar. Let's dive in! ([View Tweet](https://twitter.com/Nicolascole77/status/1767930792624165060)) Step 1: Pick a topic. It can be a rough idea or even a fleeting thought. - “Scenic roadside photos on I-70 westbound.” - “I forgot to eat breakfast. It ruined my morning.” Choose anything on your mind that you haven’t spent enough time thinking through yet. ([View Tweet](https://twitter.com/Nicolascole77/status/1767930796331913400)) Step 2: Run the “Pinpoint Writing” prompt. Give ChatGPT your topic and it will: - Ask you questions - Challenge your biases - Even offer a new perspective In essence, it’s like having a mentor on speed dial. ([View Tweet](https://twitter.com/Nicolascole77/status/1767930800761106695)) Step 3: Think WITH ChatGPT. Treat the conversation like one you would have with a curious friend or mentor. - Give feedback - Pose questions - Guide the direction You might be surprised how a simple back and forth can unearth layers of depth in your thinking. ![](https://pbs.twimg.com/media/GIjzs1JWEAA4UOX.png) ([View Tweet](https://twitter.com/Nicolascole77/status/1767930807723642885)) Step 4: Ask ChatGPT to sum up your thoughts. When you're done “thinking,” ChatGPT can summarize everything for you. Take the: - Problems - Emotions - Benefits And ChatGPT can turn your idea into anything you want! ![](https://pbs.twimg.com/media/GIjztRYXQAAqd1Q.png) ([View Tweet](https://twitter.com/Nicolascole77/status/1767930815948759388)) Step 5: Repurpose your thoughts. After you’ve done the thinking, writing is simple. Especially with AI. It can turn your thinking into: - Headlines - A newsletter - An “X” post, etc. For example: ([View Tweet](https://twitter.com/Nicolascole77/status/1767930820159807740)) Ask ChatGPT to brainstorm a list of “Irresistible Headlines.” Then turn a headline into a newsletter (or article) using a template. ![](https://pbs.twimg.com/media/GIjzuACXoAE8u1-.png) ![](https://pbs.twimg.com/media/GIjzuABWYAAV5La.png) ([View Tweet](https://twitter.com/Nicolascole77/status/1767930828682608889)) Boom, that's a wrap! Step 1: Pick a topic. Step 2: Run the “Pinpoint Writing” prompt. Step 3: Think WITH ChatGPT. Step 4: Ask ChatGPT to sum up your thoughts. Step 5: Repurpose your thoughts. And just like that, you’ve gone from an idea to well-thought-out content in minutes. ([View Tweet](https://twitter.com/Nicolascole77/status/1767930832923000962)) The future of Digital Writing is with AI: - Create prompts - Build efficiencies - Unlock 10x more creative time Here are 5 of my favorite (proven) ChatGPT prompts to get you started: https://t.co/Vpu0IIRZ10 ([View Tweet](https://twitter.com/Nicolascole77/status/1767930836584632439))