--- ## Highlights How to never run out of ideas: Use the AAAA framework. You can express a single core idea in four ways: - Actionable (here's how) - Analytical (here are the numbers) - Aspirational (yes, you can) - Anthropological (here's why) Give it a try and watch the ideas overflow. ([View Tweet](https://twitter.com/dickiebush/status/1403709547513057281)) Actionable: These are actionable, implemental pieces of content. The reader should gain some new insight or instruction they didn't have beforehand. - Tips - Hacks - Resources - Ultimate guides Take your core idea and help the reader put it into practice. ([View Tweet](https://twitter.com/dickiebush/status/1403711853587582979)) Analytical: These are breakdowns involving numbers, frameworks, and processes. Take your core idea and support it with numbers and analysis. - Industry trends - Surprising numbers - Why your idea works Help the reader unlock a new way of thinking. ([View Tweet](https://twitter.com/dickiebush/status/1403712605970124811)) Aspirational: These are stories of how you or others put your core idea into practice. - Lessons - Mistakes - Reflections - Underrated traits - How to get started Help the reader understand the benefits they unlock when they see the world through this new lens. ([View Tweet](https://twitter.com/dickiebush/status/1403713120154046464)) Anthropological: These are things that speak to universal human nature. - Fears - Failures - Struggles - Why others are wrong - How you've been misled Create a sense of urgency for the reader to fully embrace your core idea or be forever left behind. ([View Tweet](https://twitter.com/dickiebush/status/1403713741859037193)) Once you see this framework, it's literally impossible to run out of ideas. So here's your new content strategy: 1. Take a core idea 2. Sprinkle in your unique perspective 3. Run it through the AAAA framework Then, publish, publish, publish. Then, repeat. ([View Tweet](https://twitter.com/dickiebush/status/1403714681630515201)) This is one of the many frameworks we teach to Ship 30 for 30 members. And there are six days left to enroll in the next cohort. But fair warning: If you hate having too many ideas to write about and hate building lifelong friendships, do not join. https://t.co/JJNKZQKb75 ([View Tweet](https://twitter.com/dickiebush/status/1403715533539794946)) If you found these tips valuable: 1. Follow me for more threads on writing and building → @dickiebush 2. Jump back up to the top and retweet it to share the framework with others - I'd greatly appreciate it. https://t.co/UwVKwDQuax ([View Tweet](https://twitter.com/dickiebush/status/1403716883187183617)) TLDR: Start with a core idea and run it through these steps. Actionable: tips, hacks, resources, guides. Analytical: trends, numbers, supporting reasons. Aspirational: lessons, mistakes, reflections, stories. Anthropological: fears, failures, struggles, why others are wrong. ([View Tweet](https://twitter.com/dickiebush/status/1403716884630024193)) TLDR: Start with a core idea and run it through these steps. Actionable: tips, hacks, resources, guides. Analytical: trends, numbers, supporting reasons. Aspirational: lessons, mistakes, reflections, stories. Anthropological: fears, failures, struggles, why others are wrong. ([View Tweet](https://twitter.com/dickiebush/status/1403716884630024193)) I love this visual from @JensLennartsson. Thanks for putting it together! https://t.co/Hc0MDyOlCM ([View Tweet](https://twitter.com/dickiebush/status/1404124727891931137)) I love this visual from @JensLennartsson. Thanks for putting it together! https://t.co/Hc0MDyOlCM ([View Tweet](https://twitter.com/dickiebush/status/1404124727891931137))