## Notes - [[Against entertainment content for educational creators]] - [[Educational content]] - [[Ideal customer profile]] ## Highlights education vs entertainment is subjective depending on the audience Alex is going all in on education because he enjoys it and he enjoys the people who are interested in it as it helps his business. He heard from close friend who he feels is his ideal customer that it doesn't resonate as much, which made him rethink what the business benefit of his more shallow content was