Collection:: [[Email Course Engine]] ## Summary ## Notes ## Highlights ### Choosing topic - Take them from (point a) to (point b) - Wes Kao, spiky point of view - Has to be controversial - Some people like it, some people disagree - Decided to turn a generic creator starter course to leverage build in public - "Waste of time" since you can just SEO - Clear, specific audience causes people to instantly take action - Small scope - One specific key takeaway - Relevant #### Application - Obsidian email funnel case study - Spiky point - Obsidian is kind of niche, but it's not specific - Second brain is more specific - Point a to point b - [ ] Beginner to second brain in Obsidian - Specialization can then come in other funnels - Some people disagree because notion is better / Obsidian should just be notes - Clear, specific audience - Need to highlight the different people who would be interested in taking - [ ] Use copy from my landing page lmao - One specific key takeaway - What is missing - [ ] What is a second brain? What is my own? - Yes, technically - Should maybe expand the course to be longer ? what else would I add though ^0ugeuz - Community plugins - Relevant - Still has been doing well for this long so ### Drive results - Having a course name makes it a mission-driven product - Be simple - 5-7 days only email course - Teach something really good for free, and build trust - Doesn't take that long to do it - Position as a CHALLENGE - Add action items - Warm up first - Usually you get the first lesson right away - Warm up, ask them if they are serious - This is not a course for x - You can leave if you want to - It will take 30-60 minutes - Do you have the time and commitment to do this? - Care about your students - Higher chance of sticking with it - Take actions today - Added to twitter list, join discord, etc - Put best things first because of nature of drop-off - First email is for warming up, second is for your best stuff - Prioritize action over learning - Always ask how you can get them to do something here - Last email, feedback - What did you like - How can it be better ### Must-have email components - Subject line - Lesson (title) - Clear title (a header) - "Today's challenge: x" - Formatted content using markdown - Summary - Help remember what they learn - Action plan (homework) - Take action SAME DAY - Signature (include your picture) - Establish trust - Footer - Update your profile - Unsubscribe this course > Update your profile > Unsubscribe everything #### Application - [ ] Follow format in all emails, revise them all - [ ] Create new unsubscribe setup ### Email Lessons that wow students - 1 focus per email - 10 minutes - 3-4 points each topic - For each new lesson, remind them of what you learned last time - Can also link them to last lesson - Use a lot of examples or personal stories ### 6 Ways to Encourage Student Replies - Conversational - Write in an email draft to make it more personal, like you're talking to a friend - Tune into their feelings - If you don't have time, don't worry - Are you as excited as me? - Congratulations on finishing this course! - Short sentences - Read it out loud - Make it exciting - Use weird case studies - Add personal stories - Paint a picture of who you are as well - Use emojis - Encourage communication - say you're 100% going to reply - If you have any questions, feel free to reach out - Be open to feedback - Include it in the first email as well - Share with me at any point - Improve for new joiners ### 5 Formatting Choices to keep students excited -  - Short paragraphs and bullet points - Callouts - Memorable - Visuals ### Subject Lines - You already won the click, just be clear on what you are delivering - Lesson X: YYYYY ### How to reply when students email you - Always write back to reply - Thank you for interacting - Learn a little bit about them - If not, ask them - Give extra tips - If you get big, reply in batches - Find ways they can remember you - Creates templates - What is the point of replying if you don't try to build a connection?