Collection:: [[Email Course Engine]] ## Summary ## Notes ## Highlights ### Label it as a product and experience - Testimonials are important because of mimetic desires - people want what other people want - On landing page - Tell a story - Why 5-7 days to learn - Introduce yourself - Credibility metric ### Do not pitch or sell - Expect an offer at the end of the course, but you can try just growing fans ### Soft opening - Get feedback via beta students - Expliticly transfer constructive feedback - Need help! Can I get someone to give me feedback? - For really good feedback, give free or personal access - Asking for feedback - Round x, all info can be found in y, looking for z feedback - No pressure - Specific timeline ### Encourage sharing - Free + awesome = word of mouth - Can easily share to friends - Super easy to social share - [Click to tweet](https://kevonc.notion.site/Email-Course-Engine-Click-to-Tweet-fbf6293d3c744b888b261156ccd16d6b) - Learn in public for "accountability" - Let's write a tweet reflecting on your learnings today, this is called learning in public - a way to start building up your authentic voice online - Create a mini-community - Make it your billboard - Incentivize for referral - Convertkit has - Share unique link with friends and get a bonus video ### Tracking course mentions - Tweetdeck - search by domain url ### Stay in touch - Don't stay silent - Communicate regularly - By the way, have a newsletter - Can send best posts if interested