## Summary ## Notes ## Highlights - Write what you know - Differentiate you from other people - We watch because people have expertise - New - Maybe not new idea but new angle - Start with a specific feeling or experience via thesis - How will the viewer be changed throughout the video ? - How can you make this change easier without oversimplifying content? (analogies, examples, humor) - all are necessary - Tone as if you're talking, not writing - less academia, more casual - more approachable - Written essays vs video essays - Writing you can work with yourself - Video, you also add the pacing