## Top 3 Quotes - Not many quotes I found memorable, was moreso an informationally dense book 😭 - If anything it would be the ones talking about how important neuroscience is for understanding the potential flaws our brain may fall prone to on a daily basis ## 3 Sentence Summary > What are the crucial points in this book that make it iconic, ideas I want to remember for the rest of my life? 1. The two ways we think are described through two systems: the intuitive [[System 1]] and the rational [[System 2]] 2. [[Cognitive Biases]] are more common and influential than we realize, which requires us to engage in System 2 thinking more 3. As boring as it is, decisions are best made with acknowledgement of some rational and statistical reasoning ## Notes ### Why I started reading this book %% How was this book relevant to my current life? Did it answer a specific question, enlighten me on a topic, etc. %% - Just finished [[The Extended Mind]], was on a tear for books related to psychology and cognitive science ### Author's Purpose Share decades of his research in a digestible and comprehensive way. **Who is this book for?** - For people who want to learn more about how the mind works so they can use it better and not fall prey to common pitfalls ## Content ### Concepts %% What are the central points of the book? %% There are two main styles of thinking: - [[System 1]] - [[Intuition]] - [[Priming]] - [[Cognitive Biases]] - [[Associative network is non-linear]] - [[System 2]] - [[A personal knowledge management system helps facilitate System 2 thinking]] - Thinking strategies - [[Regression to the mean]] - [[Recognition-primed decision model]] - [[Our difficulty and effort put into understanding media influences how critical we are]] - [[How sales takes advantage of our psychology]] - [[Expertise loses to simple algorithms in highly efficient market environments]] - [[Manifestation]] ### Practices ## Reflection - [[Storytelling]] is deadly. They combine both persuasion and intimacy. Learning to connect while also creating a logical argument is the key to mastering communication, sales, everything. - I used to only be strong at System 1 thinking but now I've been slowly practicing my System 2 rationale which I feel like can help me be more rounded very much. This I feel can be helpful in creative solutions but then effective implementations with the [[Recognition-primed decision model]] - The understanding of [[System 1]] gave me a better understanding of how ADHD works and inspired exploring [[Second Brains and ADHD Script]] - Never realized how fundamental these biases are in marketing, sales, and persuasion tactics. I can see why those with a background in psychology can be qualified for these roles. It makes me feel like a samurai, having the power to manipulate but wanting to consciously do so for the genuine benefit of others, and to also protect myself, which can be found in [[How sales takes advantage of our psychology]] - In YouTube intros, you start with System 1 thinking, and then slowly go to system 2. You start with content that would trigger feelings-based, associative memory through story or copy, then dive into the logical aspect of it - This is because [[Our difficulty and effort put into understanding media influences how critical we are]] ### Review Some of the studies and dilemmas flew over my head since it's hard to grasp everything through audio, but I still understood the takeaways and found it to be a very comprehensive book. ### Analysis **What were some related books or resources?** [[Learning how to learn]] by Barbara Oakley was my initial introduction to these forms of thinking, focused and diffused Also provided more insight into the thinking styles mentioned in [[Linking Your Thinking]] [[The Inner Game of Tennis]] was also highly relevant, but instead of cognition it was moreso about performance. This is such a fulfilling topic to learn about because understanding the brain aids my favorite activities: learning, thinking, and doing. ## Future Plans %% What does the book suggest or inspire you to do? %% ### Questions - How do these systems map alongside other related dual processes in cognition like bottom-up vs top-down, TPN and DMN? ### Further Reading - After hopping on call to discuss with Aidan, he suggested the following: - The memory code - The way we store information overtime has changed - Tools and connection to memory - Beads - Moonwalking with einstein - Memory palace - EH, someone with similar symptoms as ADHD