> Dan Sullivan: “Selling is getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result.” Ideally you do this through as much leverage and automation as possible, so you don't have to do much manual work (cold DM, coaching, sales calls). Automatic education delivered so they can self-educate and become a loyal fan. ## Notes - [[Influence]] - You do not guide them, you make it introspective - Identify buying state - Identify needs - Build rapport - Get people to not be comfortable in the middle so you are pushed to action, with that action being your product - Anchor state to product - What would that look like ### Mistakes - Relying mostly on social media audience growth since business and growth will be out of control - Not selling to leads while they are hot ## Queries ### Notes ```dataview list from [[]] AND !outgoing([[]]) AND !#input AND !#thought AND !"Hidden" sort file.mtime desc ``` ### Inputs ```dataview table Tags as Type, Links, Created from [[]] AND #input AND !"Hidden" sort file.mtime desc ``` ### Thoughts ```dataview table Created from [[]] AND #thought AND !"Hidden" sort file.mtime desc ```