## Company philosophy [[Entrepreneurship]] https://youtube.com/watch?v=ZMrjvxCIPpY - focus on brand and app is [[Systems thinking]], not people. easier the system then more effective workers are - block mindset is also part of their dev process disguise computing tool as productivity tool since people don't want to make their ow, [[People don't have a deep desire to learn and do certain things, so you have to get them to]] at the start their taste is higher than ability to execute, so they needed to iterate, [[Train by aiming for desired goals, not specific processes]] solution, problem space, primitives - hiring - want people who break boundaries and blurry roles, multiple hats - values - Similar to ikea, accessibility as core value - tools for solving information problems - mix of books for nutrition and Twitter for recency/innovation for [[Information Diet]]