THERE IS NO POINT WORKING ON A VIDEO UNTIL YOU HAVE PACKAGED IT. A good idea can be easily packaged. holding back is a term This includes: - [[YouTube Thumbnails]] if you cant think of a thumbnail then its not a good idea. Good packages should: - only describe the coolest part, not everything - portray the feeling you are trying to give the viewer - excite us personally - be feasible - have evidence to match expectations (optional) - open a [[Curiosity gap]] - Understandable - simplicity to make it understandable quickly, even to a general audience - exaggeration to amplify idea in thumbnail Things to question to narrow your decision are: - does this have a broad appeal? (core, casual, new audience) - try to not just make videos for one group - easy to understand words for other countries - New information that promotes curiosity - Proven to work Practices: - Some text is useful, especially for video-essay/education/tech - Once you have a good idea, ruthlessly critique it Action is more for entertainment Next, we can work on the [[YouTube Intro]] Once we've uploaded the video, monitor impressions on packaging for your existing community ## Example [[Film Booth]] wanted to make a video on lighting, but no one would actually want to click on it if it was only packaged to be about lighting. Instead of packaging it as what it was (YouTube lighting tips), he made the title "Number one mistake YouTubers do" - [[People don't have a deep desire to learn and do certain things, so you have to get them to]] - Next, you need to use the [[YouTube Intro]] - Create a compelling argument