## Tips There's a lot more to it than this, but when we sign a client, we really try to follow these 5 steps: 1. Identify channel's competitive advantage. Focus ideation around it.  2. Study outliers in the niche, try to mix these into our ideation.  3. Work closely with client/ team to ensure content is improving video to video.  4. Month 1-3 testing: Let's see what works. 5. Month 3 onwards: Crafting a strategy around the data we have from testing period. Basically combine better ideation + better training for editors