> There’s a gradual shift of focus on the internet from **content** to **personality** . Aesthetic values and the charms of the presenter, in this case, overshadowed critical assessments of arguments. When we say we want to “watch a YouTube video on a subject”, we say, “I want my favourite influencer to tell me what to think”. Personalities have short-circuited our ability to engage critically with information, and all we’re looking for are clear-cut answers for subjects that are supposed to be confusing. ([View Highlight](https://read.readwise.io/read/01h1qmxyx0eexws76anvg4treh)) - We focus on the messenger but not the message, which is really bad 😭 - This is because we just want answers to our problems - Andrew Tate is popular because he's suggesting solutions to your problems - [[Our difficulty and effort put into understanding media influences how critical we are]]